{"product_id":"alter-ego-bodifying-lotion-5-07-oz","title":"Alter Ego Bodifying Lotion 5.07 oz","description":"\u003cp data-start=\"48\" data-end=\"318\"\u003eDescription\u003cbr data-start=\"63\" data-end=\"66\"\u003eAlter Ego Bodifying Lotion 5.07 oz is a lightweight volumizing styling lotion designed to add body, fullness, and natural movement to fine or limp hair. This professional formula helps create lift and texture while maintaining softness and flexibility.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"544\"\u003eWhat It Does\u003cbr data-start=\"332\" data-end=\"335\"\u003eThis body-enhancing lotion helps give hair a fuller appearance while improving manageability and supporting long-lasting volume. It creates lightweight lift without leaving hair stiff, sticky, or weighed down.\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"789\"\u003eKey Benefits\u003cbr data-start=\"558\" data-end=\"561\"\u003eHelps add volume and fullness\u003cbr data-start=\"590\" data-end=\"593\"\u003eProvides lightweight body and lift\u003cbr data-start=\"627\" data-end=\"630\"\u003eEnhances texture and movement\u003cbr data-start=\"659\" data-end=\"662\"\u003eLeaves hair soft and flexible\u003cbr data-start=\"691\" data-end=\"694\"\u003eDoes not weigh hair down\u003cbr data-start=\"718\" data-end=\"721\"\u003eProfessional salon-quality styling formula\u003cbr data-start=\"763\" data-end=\"766\"\u003eConvenient 5.07 oz size\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"924\"\u003eHow to Use\u003cbr data-start=\"801\" data-end=\"804\"\u003eApply evenly through towel-dried hair from roots to ends. Blow dry or style as desired for enhanced volume and fullness.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1114\"\u003eKeywords\u003cbr data-start=\"934\" data-end=\"937\"\u003eAlter Ego Bodifying Lotion, Alter Ego volumizing lotion, body boosting hair treatment, volume styling lotion, hair thickening styling product, salon hair care, Alter Ego 5.07 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48896749895931,"sku":"OB8008277321660","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/5V3Z2OxXnH9GU49CE4T0z6G0LiudJOFXqVRKOO2iAOjENrRP83EWLO1J46re6ffumf7OMccor5VfwBlYjZcr7CbWXi9732m5HX0fGSPIOwhzE_8zzjOeh8uUldAyHILjO0QvCRjdS5WqcMCS6HGADo5dN2MEjlRCQRkDuRMnkcF1MrSSDgjzXYP.jpg?v=1779836407","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-bodifying-lotion-5-07-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}