{"product_id":"alter-ego-chromego-color-care-shampoo-32-1-oz","title":"Alter Ego ChromEgo Color Care Shampoo 32.1 oz","description":"\u003cp data-start=\"59\" data-end=\"359\"\u003eDescription\u003cbr data-start=\"74\" data-end=\"77\"\u003eAlter Ego ChromEgo Color Care Shampoo 32.1 oz is a color-protecting shampoo specially formulated to gently cleanse color-treated hair while helping preserve vibrancy and shine. This professional formula helps extend the life of salon color and keep hair looking healthy and radiant.\u003c\/p\u003e\n\u003cp data-start=\"361\" data-end=\"578\"\u003eWhat It Does\u003cbr data-start=\"373\" data-end=\"376\"\u003eThis color care shampoo gently removes buildup and impurities without stripping essential moisture or fading color. It helps maintain rich, vibrant tones while leaving hair soft, smooth, and manageable.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"879\"\u003eKey Benefits\u003cbr data-start=\"592\" data-end=\"595\"\u003eHelps protect and preserve hair color\u003cbr data-start=\"632\" data-end=\"635\"\u003eGently cleanses without stripping moisture\u003cbr data-start=\"677\" data-end=\"680\"\u003eSupports longer-lasting color vibrancy\u003cbr data-start=\"718\" data-end=\"721\"\u003eLeaves hair soft, shiny, and manageable\u003cbr data-start=\"760\" data-end=\"763\"\u003eHelps improve overall hair appearance\u003cbr data-start=\"800\" data-end=\"803\"\u003eProfessional salon-quality formula\u003cbr data-start=\"837\" data-end=\"840\"\u003eLarge 32.1 oz size for long-lasting use\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"1022\"\u003eHow to Use\u003cbr data-start=\"891\" data-end=\"894\"\u003eApply to wet hair and massage thoroughly into scalp and hair. Work into a rich lather, then rinse completely. Repeat if desired.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1214\"\u003eKeywords\u003cbr data-start=\"1032\" data-end=\"1035\"\u003eAlter Ego ChromEgo Color Care Shampoo, Alter Ego color shampoo, shampoo for color treated hair, color safe shampoo, salon shampoo, hair color protection shampoo, Alter Ego 32.1 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48896529924347,"sku":"OB8008277327778","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/L1p_392PXAAI6dxk3qKeZD9DejKGctygyXCOBncR5SUfVVZ9m4C8zZKi-qZjDwyqG7q_x13VO2okW26f4zid-Uklmu02-3WwFBaRO5ZTMhR55grnqh-hJoY5xJaYmWbWynW8hSsgmRYc4PRhEjJsMIUo6KKB6jQxVjKT2lg6ncb9MijoDNmOJfF.jpg?v=1779828916","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-chromego-color-care-shampoo-32-1-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}