{"product_id":"alter-ego-color-care-shampoo-10-14-oz","title":"Alter Ego Color Care Shampoo 10.14 oz","description":"\u003cp data-start=\"51\" data-end=\"356\"\u003eDescription\u003cbr data-start=\"66\" data-end=\"69\"\u003eAlter Ego Color Care Shampoo 10.14 oz is a color-safe shampoo specially formulated to gently cleanse and protect color-treated hair while helping preserve vibrancy and shine. This professional formula supports longer-lasting salon color and leaves hair soft, smooth, and healthy-looking.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"567\"\u003eWhat It Does\u003cbr data-start=\"370\" data-end=\"373\"\u003eThis color-protecting shampoo removes buildup and impurities without stripping moisture or fading color. It helps maintain rich, vibrant tones while improving softness, manageability, and shine.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"857\"\u003eKey Benefits\u003cbr data-start=\"581\" data-end=\"584\"\u003eHelps protect and preserve hair color\u003cbr data-start=\"621\" data-end=\"624\"\u003eGently cleanses without over-drying\u003cbr data-start=\"659\" data-end=\"662\"\u003eSupports longer-lasting color vibrancy\u003cbr data-start=\"700\" data-end=\"703\"\u003eLeaves hair soft, smooth, and manageable\u003cbr data-start=\"743\" data-end=\"746\"\u003eHelps enhance shine and healthy-looking results\u003cbr data-start=\"793\" data-end=\"796\"\u003eProfessional salon-quality formula\u003cbr data-start=\"830\" data-end=\"833\"\u003eConvenient 10.14 oz size\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1012\"\u003eHow to Use\u003cbr data-start=\"869\" data-end=\"872\"\u003eApply to wet hair and massage thoroughly into the scalp and hair lengths. Work into a rich lather, then rinse completely. Repeat if desired.\u003c\/p\u003e\n\u003cp data-start=\"1014\" data-end=\"1191\"\u003eKeywords\u003cbr data-start=\"1022\" data-end=\"1025\"\u003eAlter Ego Color Care Shampoo, Alter Ego shampoo, color safe shampoo, shampoo for color treated hair, salon color shampoo, color protection shampoo, Alter Ego 10.14 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48896695304443,"sku":"OB8008277089669","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/s604435580130667537_p156_i3_w2880.webp?v=1779833333","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-color-care-shampoo-10-14-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}