{"product_id":"alter-ego-grooming-matte-gum-3-38-oz","title":"Alter Ego Grooming Matte Gum 3.38 oz","description":"\u003cp data-start=\"50\" data-end=\"319\"\u003eDescription\u003cbr data-start=\"65\" data-end=\"68\"\u003eAlter Ego Grooming Matte Gum 3.38 oz is a flexible styling gum designed to create texture, definition, and medium hold with a natural matte finish. This professional formula helps shape and control hair while maintaining movement and a touchable feel.\u003c\/p\u003e\n\u003cp data-start=\"321\" data-end=\"531\"\u003eWhat It Does\u003cbr data-start=\"333\" data-end=\"336\"\u003eThis matte styling gum provides workable hold and texture for creating messy, structured, or modern hairstyles. It helps define strands and control frizz without leaving a greasy or shiny finish.\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"801\"\u003eKey Benefits\u003cbr data-start=\"545\" data-end=\"548\"\u003eProvides flexible medium hold\u003cbr data-start=\"577\" data-end=\"580\"\u003eCreates texture and definition\u003cbr data-start=\"610\" data-end=\"613\"\u003eDelivers a natural matte finish\u003cbr data-start=\"644\" data-end=\"647\"\u003eHelps control frizz and flyaways\u003cbr data-start=\"679\" data-end=\"682\"\u003eAllows styles to remain reworkable\u003cbr data-start=\"716\" data-end=\"719\"\u003eLightweight formula without stiffness\u003cbr data-start=\"756\" data-end=\"759\"\u003eProfessional salon-quality styling product\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"923\"\u003eHow to Use\u003cbr data-start=\"813\" data-end=\"816\"\u003eRub a small amount between palms and apply evenly to dry or slightly damp hair. Shape and style as desired.\u003c\/p\u003e\n\u003cp data-start=\"925\" data-end=\"1109\"\u003eKeywords\u003cbr data-start=\"933\" data-end=\"936\"\u003eAlter Ego Grooming Matte Gum, Alter Ego matte styling product, hair texture gum, matte finish hair styling, medium hold styling gum, salon styling product, Alter Ego 3.38 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48896788037883,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/a213ef47-72fb-44d5-85bb-de06676f4135.e1114a49fe94221dd559b3baea9ea143_ProductBeautifier_-Photoroom.png?v=1779838280","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-grooming-matte-gum-3-38-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}