{"product_id":"alter-ego-italy-blondego-pure-hi-lite-lifting-hair-cream-5-07-oz","title":"Alter Ego Italy Blondego Pure Hi-Lite Lifting Hair Cream 5.07 oz","description":"\u003cp dir=\"auto\" data-start=\"294\" data-end=\"656\"\u003e\u003cstrong data-start=\"294\" data-end=\"362\"\u003eAlter Ego Italy Blondego Pure Hi-Lite Lifting Hair Cream 5.07 oz\u003c\/strong\u003e is a professional cream lightening product designed for \u003cstrong data-start=\"419\" data-end=\"467\"\u003ehighlighting and controlled lifting services\u003c\/strong\u003e. Part of the Alter Ego Italy Blondego professional lightening range, Pure Hi-Lite gives colorists a creamy, workable formula for creating brighter, lighter, and dimensional blonde results.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"658\" data-end=\"1005\"\u003eThe cream consistency provides \u003cstrong data-start=\"689\" data-end=\"736\"\u003econtrolled placement and smooth application\u003c\/strong\u003e, making it especially useful for professional highlighting techniques where precision and saturation are important. Depending on the starting level, developer, application technique, and desired result, it can be incorporated into customized salon lightening services.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1007\" data-end=\"1185\"\u003eThe \u003cstrong data-start=\"1011\" data-end=\"1031\"\u003e5.07 oz \/ 150 mL\u003c\/strong\u003e professional tube is intended to be mixed and processed according to Alter Ego Italy's instructions using the appropriate compatible oxidizing developer.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1187\" data-end=\"1202\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"1204\" data-end=\"1348\"\u003eAlter Ego Blondego Pure Hi-Lite is designed to \u003cstrong data-start=\"1251\" data-end=\"1292\"\u003elift and lighten natural hair pigment\u003c\/strong\u003e during professional highlighting and blonding services.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1350\" data-end=\"1534\"\u003eIts cream format allows colorists to apply the lightener with precision, helping create \u003cstrong data-start=\"1438\" data-end=\"1533\"\u003ehighlights, brighter sections, dimensional blonde effects, and customized lightened results\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1536\" data-end=\"1679\"\u003eFinal lift and tone depend on the client's starting level, hair history, condition, developer selection, application technique, and processing.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1681\" data-end=\"1696\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1698\" data-end=\"2452\"\u003e\n\u003cli data-start=\"1698\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1700\" data-end=\"1747\"\u003eProfessional lifting and highlighting cream\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1748\" data-end=\"1791\"\u003eDesigned for professional blonde services\u003c\/li\u003e\n\u003cli data-start=\"1792\" data-end=\"1832\"\u003eHelps create brighter, lighter results\u003c\/li\u003e\n\u003cli data-start=\"1833\" data-end=\"1866\"\u003eIdeal for customized highlights\u003c\/li\u003e\n\u003cli data-start=\"1867\" data-end=\"1913\"\u003eSuitable for dimensional blonding techniques\u003c\/li\u003e\n\u003cli data-start=\"1914\" data-end=\"1960\"\u003eCream consistency for controlled application\u003c\/li\u003e\n\u003cli data-start=\"1961\" data-end=\"2002\"\u003eHelps provide precise product placement\u003c\/li\u003e\n\u003cli data-start=\"2003\" data-end=\"2043\"\u003eEasy-to-work-with professional texture\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2078\"\u003eSupports even product saturation\u003c\/li\u003e\n\u003cli data-start=\"2079\" data-end=\"2120\"\u003eUseful for targeted lightening services\u003c\/li\u003e\n\u003cli data-start=\"2121\" data-end=\"2166\"\u003eAllows customized professional formulations\u003c\/li\u003e\n\u003cli data-start=\"2167\" data-end=\"2226\"\u003eCan be incorporated into multiple highlighting techniques\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2284\"\u003eDesigned for use with compatible professional developer\u003c\/li\u003e\n\u003cli data-start=\"2285\" data-end=\"2338\"\u003ePart of the \u003cstrong data-start=\"2299\" data-end=\"2327\"\u003eAlter Ego Italy Blondego\u003c\/strong\u003e collection\u003c\/li\u003e\n\u003cli data-start=\"2339\" data-end=\"2377\"\u003eProfessional salon-quality lightener\u003c\/li\u003e\n\u003cli data-start=\"2378\" data-end=\"2411\"\u003eIdeal for experienced colorists\u003c\/li\u003e\n\u003cli data-start=\"2412\" data-end=\"2452\"\u003e\n\u003cstrong data-start=\"2414\" data-end=\"2434\"\u003e5.07 oz \/ 150 mL\u003c\/strong\u003e professional tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\" data-start=\"2454\" data-end=\"2467\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"2469\" data-end=\"2499\"\u003e\u003cstrong data-start=\"2469\" data-end=\"2499\"\u003eFor professional use only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2501\" data-end=\"2655\"\u003eEvaluate the client's starting level, existing artificial color, previous chemical services, hair condition, and desired level of lift before application.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2657\" data-end=\"2819\"\u003eMix \u003cstrong data-start=\"2661\" data-end=\"2721\"\u003eAlter Ego Italy Blondego Pure Hi-Lite Lifting Hair Cream\u003c\/strong\u003e with the appropriate compatible Alter Ego developer according to the manufacturer's instructions.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2821\" data-end=\"2952\"\u003eApply using the appropriate professional highlighting or lightening technique and monitor the hair carefully throughout processing.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2954\" data-end=\"3150\"\u003eOnce the desired result has been achieved within the manufacturer's permitted processing guidelines, rinse thoroughly and follow with the recommended shampoo, conditioner, or post-color treatment.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3152\" data-end=\"3404\"\u003eAlways follow Alter Ego's current instructions for \u003cstrong data-start=\"3203\" data-end=\"3316\"\u003emixing ratio, developer strength, application method, processing time, strand testing, and safety precautions\u003c\/strong\u003e. Wear suitable protective gloves and avoid use on compromised or severely damaged hair.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"3406\" data-end=\"3417\"\u003eKeywords\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"3419\" data-end=\"4212\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAlter Ego Italy Blondego Pure Hi Lite Lifting Hair Cream 5.07 oz, Alter Ego Blondego Pure Hi-Lite, Alter Ego Pure Hi Lite, Blondego highlighting cream, professional highlighting cream, professional hair lightener, cream hair lightener, blonde lifting cream, professional blonde lightener, salon highlighting product, professional highlights lightener, hair lifting cream, cream lightener for highlights, Alter Ego blonde lightener, Alter Ego Italy lightener, Blondego hair lightener, professional blonding cream, salon blonde lifting product, professional highlighting lightener, hair lightening cream 150 mL, lightener 5.07 oz, Alter Ego professional hair color, professional colorist lightener, dimensional blonde lightener, Alter Ego Blondego lightening cream, Blondego Pure Hi-Lite 5.07 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":68285272555771,"sku":"OB8008277320564","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/transparent-2026-10-07T195755.485.png?v=1791428288","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-italy-blondego-pure-hi-lite-lifting-hair-cream-5-07-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}