{"product_id":"alter-ego-italy-my-color-ammonia-free-permanent-hair-color-3-38-oz","title":"Alter Ego Italy My Color Ammonia-Free Permanent Hair Color 3.38 oz","description":"\u003cp dir=\"auto\" data-start=\"279\" data-end=\"667\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"279\" data-end=\"349\"\u003eAlter Ego Italy My Color Ammonia-Free Permanent Hair Color 3.38 oz\u003c\/strong\u003e is a professional permanent coloring cream designed to deliver \u003cstrong data-start=\"413\" data-end=\"466\"\u003erich, vibrant, long-lasting color without ammonia\u003c\/strong\u003e. Developed for professional salon use, the My Color system provides colorists with a versatile range of shades for customized permanent color services, tonal changes, color deposit, and gray coverage.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"669\" data-end=\"926\"\u003eThe \u003cstrong data-start=\"673\" data-end=\"697\"\u003eammonia-free formula\u003c\/strong\u003e provides an alternative to traditional ammonia-based permanent hair color while maintaining professional color performance. Its creamy texture supports smooth mixing, precise application, and even saturation throughout the hair.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"928\" data-end=\"1231\"\u003eWith its generous \u003cstrong data-start=\"946\" data-end=\"984\"\u003e3.38 oz \/ 100 mL professional tube\u003c\/strong\u003e, Alter Ego My Color is well suited for salon color formulations, including root retouches and complete color applications. Results depend on the selected shade, starting level, developer strength, underlying pigment, and professional formulation.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1233\" data-end=\"1248\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"1250\" data-end=\"1366\"\u003eAlter Ego My Color permanently changes and deposits color when combined with the appropriate professional developer.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1368\" data-end=\"1535\"\u003eDepending on the selected shade and formulation, it can be used for \u003cstrong data-start=\"1436\" data-end=\"1534\"\u003egray coverage, color deposit, tonal adjustment, darkening, and permanent color transformations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1537\" data-end=\"1685\"\u003eThe ammonia-free professional system provides customizable color while helping create a \u003cstrong data-start=\"1625\" data-end=\"1684\"\u003erich, dimensional, polished, and healthy-looking finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1687\" data-end=\"1702\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1704\" data-end=\"2536\"\u003e\n\u003cli data-start=\"1704\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1706\" data-end=\"1743\"\u003eAmmonia-free permanent hair color\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1744\" data-end=\"1778\"\u003eProfessional salon color formula\u003c\/li\u003e\n\u003cli data-start=\"1779\" data-end=\"1814\"\u003eProvides rich, long-lasting color\u003c\/li\u003e\n\u003cli data-start=\"1815\" data-end=\"1855\"\u003eCan provide professional gray coverage\u003c\/li\u003e\n\u003cli data-start=\"1856\" data-end=\"1889\"\u003eAllows customized tonal results\u003c\/li\u003e\n\u003cli data-start=\"1890\" data-end=\"1936\"\u003eSuitable for permanent color transformations\u003c\/li\u003e\n\u003cli data-start=\"1937\" data-end=\"1966\"\u003eExcellent for color deposit\u003c\/li\u003e\n\u003cli data-start=\"1967\" data-end=\"2025\"\u003eAlternative to traditional ammonia-based permanent color\u003c\/li\u003e\n\u003cli data-start=\"2026\" data-end=\"2073\"\u003eCreamy consistency for controlled application\u003c\/li\u003e\n\u003cli data-start=\"2074\" data-end=\"2113\"\u003eHelps provide smooth, even saturation\u003c\/li\u003e\n\u003cli data-start=\"2114\" data-end=\"2143\"\u003eSuitable for root retouches\u003c\/li\u003e\n\u003cli data-start=\"2144\" data-end=\"2179\"\u003eIdeal for full-color applications\u003c\/li\u003e\n\u003cli data-start=\"2180\" data-end=\"2233\"\u003eAvailable in a variety of shades and tonal families\u003c\/li\u003e\n\u003cli data-start=\"2234\" data-end=\"2291\"\u003eAllows professional colorists to customize formulations\u003c\/li\u003e\n\u003cli data-start=\"2292\" data-end=\"2343\"\u003eHelps create vibrant, dimensional-looking results\u003c\/li\u003e\n\u003cli data-start=\"2344\" data-end=\"2398\"\u003eDesigned for use with compatible Alter Ego developer\u003c\/li\u003e\n\u003cli data-start=\"2399\" data-end=\"2430\"\u003eProfessional colorist formula\u003c\/li\u003e\n\u003cli data-start=\"2431\" data-end=\"2467\"\u003eGenerous \u003cstrong data-start=\"2442\" data-end=\"2462\"\u003e3.38 oz \/ 100 mL\u003c\/strong\u003e tube\u003c\/li\u003e\n\u003cli data-start=\"2468\" data-end=\"2536\"\u003ePart of the \u003cstrong data-start=\"2482\" data-end=\"2510\"\u003eAlter Ego Italy My Color\u003c\/strong\u003e professional color system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\" data-start=\"2538\" data-end=\"2551\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"2553\" data-end=\"2583\"\u003e\u003cstrong data-start=\"2553\" data-end=\"2583\"\u003eFor professional use only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2585\" data-end=\"2772\"\u003eSelect the appropriate Alter Ego My Color shade based on the client's natural level, existing artificial color, percentage of gray, underlying pigment, hair condition, and desired result.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2774\" data-end=\"2978\"\u003eMix \u003cstrong data-start=\"2778\" data-end=\"2834\"\u003eAlter Ego My Color Ammonia-Free Permanent Hair Color\u003c\/strong\u003e with the appropriate compatible Alter Ego professional developer according to the manufacturer's directions for the selected shade and service.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2980\" data-end=\"3082\"\u003eApply using professional color application techniques and process for the time specified by Alter Ego.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3084\" data-end=\"3193\"\u003eAfter processing, rinse thoroughly and shampoo and condition according to the manufacturer's recommendations.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3195\" data-end=\"3419\"\u003eAlways follow Alter Ego's instructions regarding \u003cstrong data-start=\"3244\" data-end=\"3340\"\u003emixing ratio, developer strength, processing time, strand testing, and allergy-alert testing\u003c\/strong\u003e. Wear suitable protective gloves during preparation, application, and rinsing.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"3421\" data-end=\"3432\"\u003eKeywords\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"3434\" data-end=\"4284\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAlter Ego My Color Ammonia Free Permanent Hair Color 3.38 oz, Alter Ego Italy My Color, Alter Ego ammonia free hair color, Alter Ego permanent hair color, My Color permanent hair color, Alter Ego professional hair color, ammonia free permanent hair color, professional ammonia free hair dye, professional permanent color cream, salon permanent hair color, ammonia free salon color, professional gray coverage hair color, permanent color for gray coverage, Alter Ego color cream, Alter Ego hair dye, Alter Ego Italy hair color, professional hair colour, permanent hair color 100 mL, permanent hair color 3.38 oz, professional colorist hair dye, long lasting permanent hair color, ammonia free color cream, Alter Ego My Color professional color, Alter Ego Italy professional hair color, My Color ammonia free permanent color, Alter Ego My Color 3.38 oz\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"279\" data-end=\"667\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"279\" data-end=\"349\"\u003eAlter Ego Italy My Color Ammonia-Free Permanent Hair Color 3.38 oz\u003c\/strong\u003e is a professional permanent coloring cream designed to deliver \u003cstrong data-start=\"413\" data-end=\"466\"\u003erich, vibrant, long-lasting color without ammonia\u003c\/strong\u003e. Developed for professional salon use, the My Color system provides colorists with a versatile range of shades for customized permanent color services, tonal changes, color deposit, and gray coverage.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"669\" data-end=\"926\"\u003eThe \u003cstrong data-start=\"673\" data-end=\"697\"\u003eammonia-free formula\u003c\/strong\u003e provides an alternative to traditional ammonia-based permanent hair color while maintaining professional color performance. Its creamy texture supports smooth mixing, precise application, and even saturation throughout the hair.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"928\" data-end=\"1231\"\u003eWith its generous \u003cstrong data-start=\"946\" data-end=\"984\"\u003e3.38 oz \/ 100 mL professional tube\u003c\/strong\u003e, Alter Ego My Color is well suited for salon color formulations, including root retouches and complete color applications. Results depend on the selected shade, starting level, developer strength, underlying pigment, and professional formulation.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1233\" data-end=\"1248\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"1250\" data-end=\"1366\"\u003eAlter Ego My Color permanently changes and deposits color when combined with the appropriate professional developer.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1368\" data-end=\"1535\"\u003eDepending on the selected shade and formulation, it can be used for \u003cstrong data-start=\"1436\" data-end=\"1534\"\u003egray coverage, color deposit, tonal adjustment, darkening, and permanent color transformations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1537\" data-end=\"1685\"\u003eThe ammonia-free professional system provides customizable color while helping create a \u003cstrong data-start=\"1625\" data-end=\"1684\"\u003erich, dimensional, polished, and healthy-looking finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"1687\" data-end=\"1702\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1704\" data-end=\"2536\"\u003e\n\u003cli data-start=\"1704\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1706\" data-end=\"1743\"\u003eAmmonia-free permanent hair color\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1744\" data-end=\"1778\"\u003eProfessional salon color formula\u003c\/li\u003e\n\u003cli data-start=\"1779\" data-end=\"1814\"\u003eProvides rich, long-lasting color\u003c\/li\u003e\n\u003cli data-start=\"1815\" data-end=\"1855\"\u003eCan provide professional gray coverage\u003c\/li\u003e\n\u003cli data-start=\"1856\" data-end=\"1889\"\u003eAllows customized tonal results\u003c\/li\u003e\n\u003cli data-start=\"1890\" data-end=\"1936\"\u003eSuitable for permanent color transformations\u003c\/li\u003e\n\u003cli data-start=\"1937\" data-end=\"1966\"\u003eExcellent for color deposit\u003c\/li\u003e\n\u003cli data-start=\"1967\" data-end=\"2025\"\u003eAlternative to traditional ammonia-based permanent color\u003c\/li\u003e\n\u003cli data-start=\"2026\" data-end=\"2073\"\u003eCreamy consistency for controlled application\u003c\/li\u003e\n\u003cli data-start=\"2074\" data-end=\"2113\"\u003eHelps provide smooth, even saturation\u003c\/li\u003e\n\u003cli data-start=\"2114\" data-end=\"2143\"\u003eSuitable for root retouches\u003c\/li\u003e\n\u003cli data-start=\"2144\" data-end=\"2179\"\u003eIdeal for full-color applications\u003c\/li\u003e\n\u003cli data-start=\"2180\" data-end=\"2233\"\u003eAvailable in a variety of shades and tonal families\u003c\/li\u003e\n\u003cli data-start=\"2234\" data-end=\"2291\"\u003eAllows professional colorists to customize formulations\u003c\/li\u003e\n\u003cli data-start=\"2292\" data-end=\"2343\"\u003eHelps create vibrant, dimensional-looking results\u003c\/li\u003e\n\u003cli data-start=\"2344\" data-end=\"2398\"\u003eDesigned for use with compatible Alter Ego developer\u003c\/li\u003e\n\u003cli data-start=\"2399\" data-end=\"2430\"\u003eProfessional colorist formula\u003c\/li\u003e\n\u003cli data-start=\"2431\" data-end=\"2467\"\u003eGenerous \u003cstrong data-start=\"2442\" data-end=\"2462\"\u003e3.38 oz \/ 100 mL\u003c\/strong\u003e tube\u003c\/li\u003e\n\u003cli data-start=\"2468\" data-end=\"2536\"\u003ePart of the \u003cstrong data-start=\"2482\" data-end=\"2510\"\u003eAlter Ego Italy My Color\u003c\/strong\u003e professional color system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\" data-start=\"2538\" data-end=\"2551\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"2553\" data-end=\"2583\"\u003e\u003cstrong data-start=\"2553\" data-end=\"2583\"\u003eFor professional use only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2585\" data-end=\"2772\"\u003eSelect the appropriate Alter Ego My Color shade based on the client's natural level, existing artificial color, percentage of gray, underlying pigment, hair condition, and desired result.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2774\" data-end=\"2978\"\u003eMix \u003cstrong data-start=\"2778\" data-end=\"2834\"\u003eAlter Ego My Color Ammonia-Free Permanent Hair Color\u003c\/strong\u003e with the appropriate compatible Alter Ego professional developer according to the manufacturer's directions for the selected shade and service.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2980\" data-end=\"3082\"\u003eApply using professional color application techniques and process for the time specified by Alter Ego.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3084\" data-end=\"3193\"\u003eAfter processing, rinse thoroughly and shampoo and condition according to the manufacturer's recommendations.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3195\" data-end=\"3419\"\u003eAlways follow Alter Ego's instructions regarding \u003cstrong data-start=\"3244\" data-end=\"3340\"\u003emixing ratio, developer strength, processing time, strand testing, and allergy-alert testing\u003c\/strong\u003e. Wear suitable protective gloves during preparation, application, and rinsing.\u003c\/p\u003e\n\u003ch2 dir=\"auto\" data-start=\"3421\" data-end=\"3432\"\u003eKeywords\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"3434\" data-end=\"4284\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAlter Ego My Color Ammonia Free Permanent Hair Color 3.38 oz, Alter Ego Italy My Color, Alter Ego ammonia free hair color, Alter Ego permanent hair color, My Color permanent hair color, Alter Ego professional hair color, ammonia free permanent hair color, professional ammonia free hair dye, professional permanent color cream, salon permanent hair color, ammonia free salon color, professional gray coverage hair color, permanent color for gray coverage, Alter Ego color cream, Alter Ego hair dye, Alter Ego Italy hair color, professional hair colour, permanent hair color 100 mL, permanent hair color 3.38 oz, professional colorist hair dye, long lasting permanent hair color, ammonia free color cream, Alter Ego My Color professional color, Alter Ego Italy professional hair color, My Color ammonia free permanent color, Alter Ego My Color 3.38 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"5\/0 Light Chestnut","offer_id":68285260464379,"sku":"OB8008277042398","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/transparent-2026-10-07T194847.311.png?v=1791427737","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-italy-my-color-ammonia-free-permanent-hair-color-3-38-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}