{"product_id":"alter-ego-urban-proof-cream-6-76-oz","title":"Alter Ego Urban Proof Cream 6.76 oz","description":"\u003cp data-start=\"49\" data-end=\"383\"\u003eDescription\u003cbr data-start=\"64\" data-end=\"67\"\u003eAlter Ego Urban Proof Cream 6.76 oz is a protective styling and treatment cream designed to help shield hair from daily environmental stressors while improving softness, smoothness, and manageability. This lightweight formula helps defend hair against pollution and external aggressors for healthier-looking results.\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"627\"\u003eWhat It Does\u003cbr data-start=\"397\" data-end=\"400\"\u003eThis multi-benefit cream helps protect hair from urban environmental exposure while moisturizing and smoothing the hair fiber. It leaves hair softer, easier to style, and helps maintain a polished appearance throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"936\"\u003eKey Benefits\u003cbr data-start=\"641\" data-end=\"644\"\u003eHelps protect hair from environmental stressors\u003cbr data-start=\"691\" data-end=\"694\"\u003eSupports defense against pollution and daily exposure\u003cbr data-start=\"747\" data-end=\"750\"\u003eProvides lightweight hydration and softness\u003cbr data-start=\"793\" data-end=\"796\"\u003eHelps smooth frizz and improve manageability\u003cbr data-start=\"840\" data-end=\"843\"\u003eLeaves hair softer and shinier\u003cbr data-start=\"873\" data-end=\"876\"\u003eProfessional salon-quality formula\u003cbr data-start=\"910\" data-end=\"913\"\u003eConvenient 6.76 oz size\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"1086\"\u003eHow to Use\u003cbr data-start=\"948\" data-end=\"951\"\u003eApply a small amount evenly through damp or dry hair, focusing on mid-lengths and ends. Style as desired. Do not rinse unless directed.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1257\"\u003eKeywords\u003cbr data-start=\"1096\" data-end=\"1099\"\u003eAlter Ego Urban Proof Cream, Alter Ego hair cream, anti pollution hair treatment, smoothing cream, leave in hair treatment, salon hair care, Alter Ego 6.76 oz\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48896736329979,"sku":"OB8008277089447","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/NcKNnpteyeaV84uEQAtVdU9_63aY2M4z4ETMxcHvKMfFccWIcifhKTPW85ZT2x0RDClPY2joVjGig0D1M2kvGhZTbDSrrwxYrAPB6XPXxJS0PxLJ-lpj15Y82ecBGIrx1YzBCvZhM4NRtJqGAaFWunn9nmx_OgpBEx1CKr7ZUVy_DZ4Btn9fque.jpg?v=1779835467","url":"https:\/\/www.overstock-beauty.com\/products\/alter-ego-urban-proof-cream-6-76-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}