{"product_id":"alterego-be-blonde-pure-illumnating-shampoo-8-45-oz","title":"Alterego Be blonde Pure Illumnating Shampoo 8.45 oz","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eAlter Ego Be Blonde Pure Illuminating Shampoo 8.45 oz is a professional illuminating shampoo specially formulated for natural, highlighted, bleached, and blonde hair. Its gentle cleansing formula removes impurities while enhancing the brilliance and luminosity of blonde tones without dulling or weighing hair down. Enriched with conditioning ingredients, this salon-quality shampoo helps maintain vibrant blonde color, improve softness, and leave hair smooth, radiant, and full of healthy shine. Ideal for daily use, it keeps blonde hair looking fresh, bright, and beautifully illuminated. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cp\u003eThis illuminating shampoo gently cleanses while enhancing the natural brilliance of blonde hair. It helps remove dulling impurities, improves shine, and leaves hair soft, manageable, and healthy-looking without depositing heavy pigments. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses blonde hair\u003c\/li\u003e\n\u003cli\u003eEnhances brightness and luminosity\u003c\/li\u003e\n\u003cli\u003eHelps maintain vibrant blonde tones\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and silky\u003c\/li\u003e\n\u003cli\u003eImproves shine and manageability\u003c\/li\u003e\n\u003cli\u003eHelps reduce dullness\u003c\/li\u003e\n\u003cli\u003eLightweight, nourishing formula\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, highlighted, and bleached hair\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003cli\u003eGentle enough for frequent use\u003c\/li\u003e\n\u003cli\u003eConvenient 8.45 oz size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and massage into the scalp and throughout the lengths until a rich lather forms. Rinse thoroughly. Repeat if necessary. Follow with Alter Ego Be Blonde Pure Illuminating Conditioner or your favorite blonde hair treatment for best results.\u003c\/p\u003e\n\u003ch2\u003eKeywords\u003c\/h2\u003e\n\u003cp\u003eAlter Ego Be Blonde Pure Illuminating Shampoo, Alter Ego Be Blonde Shampoo, Alter Ego Blonde Shampoo 8.45 oz, blonde illuminating shampoo, shampoo for blonde hair, shampoo for highlighted hair, color-safe blonde shampoo, brightening shampoo, blonde hair care, salon blonde shampoo, professional shampoo for blonde hair, illuminating hair shampoo, shampoo for bleached hair, shine-enhancing shampoo, Alter Ego hair care, color-treated hair shampoo, moisturizing blonde shampoo, professional salon shampoo, 8.45 oz shampoo, Alter Ego Be Blonde.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alterego","offers":[{"title":"Default Title","offer_id":49141610840315,"sku":"OB8008277036960","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/KtXMCW63449r4oQmKHd7rry0lKcjkY7uLlsRD_2AJhaUD-gn37o0DFIjd4io214aHXMf9iubvARqhbzA3mZziELd6cwXXMsMFLhR7xf4FYdt6XB_4duNTVE9PtYhv5CXAItdbV99a6i-uX_3l25rRc2fT3wn9n60LtlawL3534mHwuYwhNnlYL_f734ef57-a80d-42ae-aa1c-a33c8f5c0f91.png?v=1785879221","url":"https:\/\/www.overstock-beauty.com\/products\/alterego-be-blonde-pure-illumnating-shampoo-8-45-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}