{"product_id":"alterego-italy-prepego-0-0-deep-cleansing-shampoo-33-8-oz","title":"Alterego Italy PrepEgo 0.0 Deep Cleansing Shampoo 33.8 oz","description":"\u003cdiv class=\"\" data-turn-id-container=\"request-69ded400-fa04-83e8-8ea9-1fa9220b8d38-17\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ded400-fa04-83e8-8ea9-1fa9220b8d38-17\" data-testid=\"conversation-turn-78\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d20c7b34-fae7-4bb9-a0f5-2e6dafe7e045\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"75\" data-end=\"378\"\u003eAlterego Italy PrepEgo 0.0 Deep Cleansing Shampoo 33.8 oz is a professional pre-treatment shampoo designed to deeply cleanse the hair and remove buildup before salon services. Ideal for preparing hair for color, treatments, and chemical services while restoring a clean foundation.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"674\"\u003e\u003cstrong data-start=\"380\" data-end=\"396\"\u003eWhat It Does\u003c\/strong\u003e\u003cbr data-start=\"396\" data-end=\"399\"\u003eThis deep cleansing shampoo removes impurities, excess oil, product buildup, and residue from the hair and scalp. With a pH of 7.0–7.5, it helps open the hair cuticle and properly prepare the hair for technical services like coloring, smoothing, and restructuring treatments.\u003c\/p\u003e\n\u003cp data-start=\"676\" data-end=\"950\"\u003e\u003cstrong data-start=\"676\" data-end=\"692\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"692\" data-end=\"695\"\u003e• Deeply cleanses hair and scalp\u003cbr data-start=\"727\" data-end=\"730\"\u003e• Removes product buildup and excess oils\u003cbr data-start=\"771\" data-end=\"774\"\u003e• Prepares hair for color and salon treatments\u003cbr data-start=\"820\" data-end=\"823\" data-is-only-node=\"\"\u003e• Helps open the cuticle for better treatment absorption\u003cbr data-start=\"879\" data-end=\"882\"\u003e• Professional salon formula\u003cbr data-start=\"910\" data-end=\"913\"\u003e• Large 33.8 oz size for extended use\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1185\"\u003e\u003cstrong data-start=\"952\" data-end=\"966\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"966\" data-end=\"969\"\u003eApply to wet hair and massage gently into the scalp and lengths. Rinse thoroughly and repeat if necessary. Follow with your desired salon treatment or color service. For professional use or pre-treatment preparation.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1459\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1187\" data-end=\"1199\"\u003eKeywords\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eAlterego Italy PrepEgo shampoo, deep cleansing shampoo, clarifying shampoo 33.8 oz, pre treatment shampoo, salon cleansing shampoo, professional hair prep shampoo, color prep shampoo, Alterego Italy hair care, pH balancing shampoo, deep cleanse hair shampoo\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48822305390843,"sku":"OB8008277325279","price":84.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/PrepEgo_ProductBeautifier.jpg?v=1777488307","url":"https:\/\/www.overstock-beauty.com\/products\/alterego-italy-prepego-0-0-deep-cleansing-shampoo-33-8-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}