{"product_id":"aveda-botanical-repair-purple-toning-shampoo-6-7-oz","title":"Aveda Botanical Repair Purple Toning Shampoo 6.7 oz","description":"\u003cp data-start=\"232\" data-end=\"498\"\u003eAveda Botanical Repair Purple Toning Shampoo is a bond-building, plant-powered formula designed to neutralize brassy tones while strengthening and repairing blonde, silver, and grey hair. This gentle cleanser brightens color and restores hair health with every wash.\u003c\/p\u003e\n\u003ch3 data-section-id=\"zln2ks\" data-start=\"500\" data-end=\"518\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"519\" data-end=\"886\"\u003eAveda Botanical Repair Purple Toning Shampoo combines violet pigments with bond-building technology to neutralize unwanted yellow and brassy tones while repairing damaged hair. It gently cleanses without stripping and helps strengthen fragile strands from the inside out, leaving hair brighter, smoother, and healthier-looking. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"14o11cl\" data-start=\"888\" data-end=\"906\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"907\" data-end=\"1321\"\u003eNeutralizes yellow and brassy tones by up to 5X in one use\u003cbr data-start=\"965\" data-end=\"968\"\u003eStrengthens and repairs damaged, lightened hair\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eBrightens blonde, silver, and grey tones\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eGently cleanses without stripping moisture\u003cbr data-start=\"1103\" data-end=\"1106\"\u003ePlant-based bond-building technology improves hair strength\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e96% naturally derived, vegan, and silicone-free formula\u003cbr data-start=\"1223\" data-end=\"1226\"\u003eSuitable for all blonde, lightened, and grey hair types \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"fuswsu\" data-start=\"1323\" data-end=\"1339\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1340\" data-end=\"1517\"\u003eApply to wet hair and massage into a lather.\u003cbr data-start=\"1384\" data-end=\"1387\"\u003eLeave on for 1–3 minutes depending on desired toning level.\u003cbr data-start=\"1446\" data-end=\"1449\"\u003eRinse thoroughly.\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eUse regularly to maintain brightness and tone.\u003c\/p\u003e\n\u003ch3 data-section-id=\"39gmx8\" data-start=\"1519\" data-end=\"1533\"\u003eKeywords\u003c\/h3\u003e\n\u003cp data-start=\"1534\" data-end=\"1754\"\u003eAveda Botanical Repair Purple Shampoo, Aveda Purple Toning Shampoo 6.7 oz, Aveda Blonde Shampoo, Aveda Brass Neutralizing Shampoo, Aveda Repair Shampoo Blonde Hair, Aveda Professional Shampoo, Aveda Bond Building Shampoo\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":48610197668091,"sku":"OB018084071908","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/AVEDA_0000s_0000_BRPurpleToning_2_grande_29a34822-ef99-449a-8593-50bcb0d0deb0.jpg?v=1775169022","url":"https:\/\/www.overstock-beauty.com\/products\/aveda-botanical-repair-purple-toning-shampoo-6-7-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}