{"product_id":"aveda-invati-advanced-exfoliating-shampoo-rich-1-7-oz","title":"Aveda Invati Ultra Advanced Exfoliating Rich Shampoo  1.7 oz","description":"\u003ch3 style=\"margin-top: 1.5em; margin-bottom: 0.5em; color: #147e8a; font-weight: 800; font-size: 1.1em;\"\u003eDescription\u003c\/h3\u003e\u003cp style=\"margin-bottom: 1em; line-height: 1.6;\"\u003eAveda Invati Advanced Exfoliating Shampoo is designed for medium to thick thinning hair. This purifying shampoo, enriched with wintergreen-derived salicylic acid, gently exfoliates the scalp, effectively removing sebum and environmental residues that can clog hair follicles.\u003c\/p\u003e\u003ch3 style=\"margin-top: 1.5em; margin-bottom: 0.5em; color: #147e8a; font-weight: 800; font-size: 1.1em;\"\u003eWhat It Does\u003c\/h3\u003e\u003cp style=\"margin-bottom: 1em; line-height: 1.6;\"\u003eThis shampoo serves as the first step in Aveda's innovative 4-step Invati Ultra Advanced system, aimed at reducing hair loss by 85%. It creates a light frothy lather, leaving hair shiny and helping to thicken strands when used with the accompanying conditioner.\u003c\/p\u003e\u003ch3 style=\"margin-top: 1.5em; margin-bottom: 0.5em; color: #147e8a; font-weight: 800; font-size: 1.1em;\"\u003eKey Benefits\u003c\/h3\u003e\u003cp style=\"margin-bottom: 0.5em; padding-left: 1em; text-indent: -1em;\"\u003e- Reduces hair loss due to breakage\u003c\/p\u003e\u003cp style=\"margin-bottom: 0.5em; padding-left: 1em; text-indent: -1em;\"\u003e- Gentle, non-irritating formula\u003c\/p\u003e\u003cp style=\"margin-bottom: 0.5em; padding-left: 1em; text-indent: -1em;\"\u003e- Creates a clean scalp environment\u003c\/p\u003e\u003cp style=\"margin-bottom: 0.5em; padding-left: 1em; text-indent: -1em;\"\u003e- 95% naturally derived, vegan, and Leaping Bunny approved\u003c\/p\u003e\u003ch3 style=\"margin-top: 1.5em; margin-bottom: 0.5em; color: #147e8a; font-weight: 800; font-size: 1.1em;\"\u003eHow to Use\u003c\/h3\u003e\u003cp style=\"margin-bottom: 1em; line-height: 1.6;\"\u003eMassage a small amount into wet hair and scalp, then rinse thoroughly for best results.\u003c\/p\u003e\u003ch3 style=\"margin-top: 1.5em; margin-bottom: 0.5em; color: #147e8a; font-weight: 800; font-size: 1.1em;\"\u003eKeywords\u003c\/h3\u003e\u003cp style=\"margin-bottom: 1em; line-height: 1.6;\"\u003eAveda, Invati, exfoliating shampoo, thinning hair, hair loss reduction, scalp cleanse, natural ingredients, vegan beauty\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":49353647587579,"sku":"OB018084055052","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/transparent-2026-09-22T182321.339.png?v=1790126606","url":"https:\/\/www.overstock-beauty.com\/products\/aveda-invati-advanced-exfoliating-shampoo-rich-1-7-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}