{"product_id":"goldie-locks-brilliant-blonde-purple-shampoo-8-45-oz","title":"Goldie Locks Brilliant Blonde Purple Shampoo 8.45 oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldie Locks Brilliant Blonde Purple Shampoo 8.45 oz is a hydrating violet toning shampoo designed to neutralize unwanted yellow and brassy tones in blonde, platinum, gray, silver, and highlighted hair. Its gentle formula brightens without leaving hair feeling dry or brittle, helping maintain luminous color, softness, and shine between salon visits. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cp\u003eThis purple shampoo deposits violet pigments to counteract unwanted warm and yellow tones while gently cleansing the hair. Its brightening complex features \u003cstrong\u003epurple yam, blueberry, and sunflower seed oil\u003c\/strong\u003e, along with avocado oil and glycerin, to help maintain hydration and protect fragile, lightened hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eBrightens blonde, platinum, gray, and silver hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain cooler tones between salon visits\u003c\/li\u003e\n\u003cli\u003eHydrates and softens while cleansing\u003c\/li\u003e\n\u003cli\u003eHelps prevent a dull or dingy-looking blonde\u003c\/li\u003e\n\u003cli\u003eContains purple yam and blueberry for violet pigmentation\u003c\/li\u003e\n\u003cli\u003eSunflower seed extract provides antioxidant protection\u003c\/li\u003e\n\u003cli\u003eAvocado oil helps strengthen fragile, lightened hair\u003c\/li\u003e\n\u003cli\u003eExtension-safe and keratin-treatment friendly\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and lightened hair\u003c\/li\u003e\n\u003cli\u003eSulfate-free and paraben-free\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to \u003cstrong\u003ewet hair 2–3 times per week\u003c\/strong\u003e, or as needed to control brassiness. Massage thoroughly from roots to ends for even coverage. Leave on for \u003cstrong\u003eup to 3 minutes\u003c\/strong\u003e for deeper toning, then rinse thoroughly. Follow with Goldie Locks Signature Conditioner. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKeywords\u003c\/h2\u003e\n\u003cp\u003eGoldie Locks Brilliant Blonde Purple Shampoo, Goldie Locks Purple Shampoo 8.45 oz, Goldie Locks Blonde Shampoo, purple shampoo for blonde hair, anti brass shampoo, violet toning shampoo, blonde toning shampoo, shampoo for brassy hair, purple shampoo for gray hair, platinum blonde shampoo, silver hair shampoo, sulfate free purple shampoo, extension safe purple shampoo, hydrating purple shampoo, professional blonde shampoo, Goldie Locks hair care\u003c\/p\u003e","brand":"Goldie Locks","offers":[{"title":"Default Title","offer_id":49263953707259,"sku":"OB000552B5","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/transparent-2026-09-03T225733.721.png?v=1788501459","url":"https:\/\/www.overstock-beauty.com\/products\/goldie-locks-brilliant-blonde-purple-shampoo-8-45-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}