Long lasting, high performance permanent hair color in a wide variety of customizable shades so you can find the shade that's true to you.What it does: Intelligent color for unique beauty. Topchic has the perfect solution: an iconic and truly intelligent color system.What else you need to know: 100% grey coverage in all shades (blondes, brunettes and red heads they've got you covered!). Lasts the test of time with cool protect technology which keeps hair from getting brassy through wash and wear. Shades can be intermixed to give hair color that's uniquely yours. A truly intelligent hair color line that will give great results every time