{"product_id":"hed-liquid-gold-shine-serum-2-97-oz","title":"HED Liquid Gold Shine Serum 2.97 oz","description":"\u003cp data-start=\"97\" data-end=\"598\"\u003eHED Liquid Gold Shine Serum 2.97 oz is a professional multi-tasking shine serum formulated with 100% pure argan oil to help nourish, smooth, protect, and revitalize hair while delivering intense shine and softness. Rich in Vitamin E and essential fatty acids, this lightweight treatment helps reduce frizz, improve manageability, and defend hair during heat styling, coloring, bleaching, keratin treatments, and deep conditioning services. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"959\"\u003e\u003cstrong data-start=\"600\" data-end=\"616\"\u003eWhat It Does\u003c\/strong\u003e\u003cbr data-start=\"616\" data-end=\"619\"\u003eThis salon-grade shine serum works as both a styling and treatment product to smooth the hair cuticle, control flyaways, and add glossy shine without heaviness. It can also be mixed into bleach, color, keratin, and conditioning treatments to help reduce dryness and protect hair from chemical damage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"961\" data-end=\"1343\"\u003e\u003cstrong data-start=\"961\" data-end=\"977\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"977\" data-end=\"980\"\u003e• Adds intense lightweight shine\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Helps smooth frizz and flyaways\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e• Nourishes dry and damaged hair\u003cbr data-start=\"1083\" data-end=\"1086\"\u003e• Helps protect hair during bleaching and coloring services\u003cbr data-start=\"1145\" data-end=\"1148\"\u003e• Rich in Vitamin E and essential fatty acids\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Multi-use styling and treatment serum\u003cbr data-start=\"1235\" data-end=\"1238\"\u003e• Helps improve softness and manageability\u003cbr data-start=\"1280\" data-end=\"1283\"\u003e• pH balanced at 4.5 \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1603\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1370\"\u003eIngredient Highlights\u003c\/strong\u003e\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e• 100% Pure Argan Oil helps deeply nourish and soften hair\u003cbr data-start=\"1431\" data-end=\"1434\"\u003e• Vitamin E provides antioxidant protection and moisture support\u003cbr data-start=\"1498\" data-end=\"1501\"\u003e• Essential Fatty Acids help improve elasticity and smoothness \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1605\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1605\" data-end=\"1619\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1619\" data-end=\"1622\"\u003eApply a small amount to damp or dry hair focusing on mid-lengths and ends. Style as desired. Can also be mixed into color, bleach, keratin, or deep conditioning treatments for added protection and shine. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"2175\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1889\"\u003eCommunity Feedback\u003c\/strong\u003e\u003cbr data-start=\"1889\" data-end=\"1892\"\u003eSalon users frequently mention that Liquid Gold leaves hair noticeably softer, shinier, and smoother without greasy buildup. Many stylists especially praise using it during bleach and keratin services to help reduce dryness and maintain shine.\u003c\/p\u003e","brand":"Hed Professional","offers":[{"title":"Default Title","offer_id":48957968679163,"sku":"OB628586925021","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/KtXMCW63449r4oQmKHd7rry0lKcjkY7uLlsRD_2AJhaUD-gn37o0DFIjd4io214aHXMf9iubvARqhbzA3mZziELd6cwXXMsMFLhR7xf4FYdt6XB_4duNTVE9PtYhv5CXAItdbV99a6i-uX_3l25rRc2fT3wn9n60LtlawL3534mHwuYwhNnlYL4_6a2f16fd-d1bb-40cd-b630-1f0f761fb572.png?v=1780963703","url":"https:\/\/www.overstock-beauty.com\/products\/hed-liquid-gold-shine-serum-2-97-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}