{"product_id":"kevin-murphy-color-me-cream-activator-20-vol-6-6-7-oz","title":"Kevin Murphy COLOR.ME Cream Activator 20 Vol 6% 6.7 oz","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eKevin Murphy COLOR.ME Cream Activator 20 Vol 6% 6.7 oz\u003c\/strong\u003e is a professional cream developer specifically formulated to activate the \u003cstrong\u003eCOLOR.ME by Kevin Murphy\u003c\/strong\u003e hair color system. Its luxurious, creamy consistency creates a smooth color mixture that's easy to distribute through the hair while helping provide controlled, consistent professional color results. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAt \u003cstrong\u003e20 Volume \/ 6%\u003c\/strong\u003e, this versatile activator can be used for a variety of permanent COLOR.ME services, including \u003cstrong\u003egray coverage, tonal changes, and lifting services\u003c\/strong\u003e when the specific COLOR.ME formula calls for 20 Volume developer.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eKevin Murphy's technical manual specifies a \u003cstrong\u003e35-minute development time for 20 Vol \/ 6% Cream Activator\u003c\/strong\u003e with standard COLOR.ME applications and a standard mixing ratio of \u003cstrong\u003e1:1.5\u003c\/strong\u003e. Exact formulation should always follow the directions for the specific COLOR.ME shade or lightener being used. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003eCOLOR.ME Cream Activator provides the oxidative action required to develop compatible \u003cstrong\u003eKevin Murphy COLOR.ME permanent hair color\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe creamy formula is specifically designed to maximize COLOR.ME performance while creating a mixture that is easy to apply without excessive running or dripping. Kevin Murphy describes the activator as suitable for creating customized demi and permanent color formulas. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003e20 Vol \/ 6% strength\u003c\/strong\u003e is a versatile salon developer commonly used when moderate lift, permanent color development, or gray coverage is required.\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional COLOR.ME cream developer\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e20 Volume \/ 6% strength\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated for COLOR.ME\u003c\/li\u003e\n\u003cli\u003eActivates oxidative hair color\u003c\/li\u003e\n\u003cli\u003eSuitable for permanent color services\u003c\/li\u003e\n\u003cli\u003eCan be used for gray coverage formulations\u003c\/li\u003e\n\u003cli\u003eProvides controlled lifting action\u003c\/li\u003e\n\u003cli\u003eCreamy, luxurious consistency\u003c\/li\u003e\n\u003cli\u003eCreates a smooth color mixture\u003c\/li\u003e\n\u003cli\u003eHelps provide controlled application\u003c\/li\u003e\n\u003cli\u003eDesigned to minimize running and dripping\u003c\/li\u003e\n\u003cli\u003eSuitable for customized professional color formulations\u003c\/li\u003e\n\u003cli\u003eOfficial Kevin Murphy COLOR.ME developer strength\u003c\/li\u003e\n\u003cli\u003eStandard COLOR.ME development time with 20 Vol is \u003cstrong\u003e35 minutes\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eStandard COLOR.ME color mixing ratio is \u003cstrong\u003e1:1.5\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6.7 fl oz \/ 200 mL\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only\u003c\/strong\u003e \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003eFor a standard COLOR.ME color mixture, Kevin Murphy's technical manual specifies a \u003cstrong\u003e1:1.5 mixing ratio\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e50 g COLOR.ME + 75 mL Cream Activator\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhen using \u003cstrong\u003e20 Vol \/ 6% Cream Activator\u003c\/strong\u003e, the specified standard development time is \u003cstrong\u003e35 minutes without heat\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMixing ratios and processing instructions can differ when using lighteners, specialty formulas, or other COLOR.ME products. Always follow the instructions for the specific color product being used.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eProfessional use only. Contains hydrogen peroxide. Wear suitable gloves and avoid contact with eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eKeywords\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003eKevin Murphy COLOR.ME Cream Activator 20 Vol 6% 6.7 oz, Kevin Murphy Cream Activator, Kevin Murphy 20 Volume Developer, Kevin Murphy 6% Developer, COLOR.ME Cream Activator 20 Vol, Kevin Murphy hair color developer, 20 volume cream developer, 6 percent peroxide developer, professional hair color developer, COLOR.ME developer, salon cream developer, permanent hair color developer, Kevin Murphy color activator, developer for Kevin Murphy COLOR.ME, professional cream peroxide, hair color oxidant, gray coverage developer, professional salon developer, Kevin Murphy COLOR.ME 200ml, 20 vol hair color activator\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":49354028417275,"sku":"OB9339341043133","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/transparent-2026-09-22T203350.404.png?v=1790134436","url":"https:\/\/www.overstock-beauty.com\/products\/kevin-murphy-color-me-cream-activator-20-vol-6-6-7-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}