{"product_id":"kevin-murphy-color-me-freestyle-lightener-7-1-oz","title":"Kevin Murphy Color Me Freestyle Lightener 7.1 oz","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69b06659-cbb8-832f-a56e-e21083896e83-1\" data-testid=\"conversation-turn-254\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2b337efd-dcf5-4fd2-acd1-288ed362fb30\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"153\" data-end=\"356\"\u003eKevin Murphy COLOR.ME Freestyle Lightener 7.1 oz is a professional lightening powder designed for freehand techniques, delivering controlled lift and smooth, precise application.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"667\"\u003e\u003cstrong data-start=\"358\" data-end=\"375\"\u003eWhat It Does:\u003c\/strong\u003e\u003cbr data-start=\"375\" data-end=\"378\"\u003eKevin Murphy COLOR.ME Freestyle Lightener is formulated specifically for freehand lightening techniques such as balayage. The clay-based formula provides controlled lift while allowing for precise placement and reduced transfer, helping achieve natural-looking, dimensional blonde results.\u003c\/p\u003e\n\u003cp data-start=\"669\" data-end=\"977\"\u003e\u003cstrong data-start=\"669\" data-end=\"686\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"686\" data-end=\"689\"\u003e• Ideal for balayage and freehand lightening\u003cbr data-start=\"733\" data-end=\"736\"\u003e• Provides controlled, even lift\u003cbr data-start=\"768\" data-end=\"771\"\u003e• Clay-based formula for precision and minimal transfer\u003cbr data-start=\"826\" data-end=\"829\"\u003e• Helps achieve natural, blended blonde results\u003cbr data-start=\"876\" data-end=\"879\"\u003e• Designed for use with Kevin Murphy Cream Activators\u003cbr data-start=\"932\" data-end=\"935\"\u003e• Professional salon-quality performance\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1177\"\u003e\u003cstrong data-start=\"979\" data-end=\"994\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003eMix with Kevin Murphy Cream Activator to desired consistency. Apply using freehand techniques and process as directed. Monitor lift and rinse thoroughly. For professional use only.\u003c\/p\u003e\n\u003cp data-start=\"1179\" data-end=\"1411\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1179\" data-end=\"1192\"\u003eKeywords:\u003c\/strong\u003e\u003cbr data-start=\"1192\" data-end=\"1195\"\u003eKevin Murphy Freestyle Lightener, Kevin Murphy Balayage Lightener, Color Me Lightener, Freehand Hair Lightener, Professional Hair Bleach, Kevin Murphy Professional Color, Clay Lightener, Kevin Murphy 7.1 oz Lightener\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":48610056372475,"sku":"9339341012726","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/FREESTYLE-LIGHTENER_200G_ProductBeautifier.png?v=1777585991","url":"https:\/\/www.overstock-beauty.com\/products\/kevin-murphy-color-me-freestyle-lightener-7-1-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}