{"product_id":"loma-moisturizing-shampoo-33-8-oz","title":"LOMA Moisturizing Shampoo 33.8 oz","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eLOMA Moisturizing Shampoo 33.8 oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a professional sulfate-free hydrating shampoo designed to gently cleanse, replenish moisture, and improve the softness and manageability of normal to dry, color-treated, and highlighted hair. Formulated with organic aloe vera, avocado oil, and creatine, this salon-quality shampoo helps restore hydration while leaving hair feeling smooth, refreshed, and healthier-looking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by LOMA's signature \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAloeMoist Complex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this moisturizing formula combines the benefits of organic aloe vera with nourishing botanical ingredients to help maintain the hair's natural moisture balance. Its gentle, skincare-inspired cleansers effectively remove everyday impurities, excess oil, and styling residue without unnecessarily stripping the hair or scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eavocado oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, naturally rich in vitamins A, D, and E, to help replenish moisture and improve softness. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCreatine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e helps support stronger-feeling, more resilient strands, particularly for hair affected by coloring, highlighting, and everyday styling. Additional ingredients, including panthenol, hydrolyzed quinoa, and botanical extracts, help maintain a smooth, conditioned appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Moisturizing Shampoo is particularly beneficial for dry, thirsty hair and scalps that feel tight or uncomfortable after cleansing. Its sulfate-free formula helps maintain softness and shine while supporting the appearance of vibrant color-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for a wide range of hair types, including straight, wavy, curly, and chemically treated hair, this moisturizing shampoo provides effective cleansing without an excessively dry or stripped finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professional salon use and everyday home haircare, the generous \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e33.8 fl oz \/ 1,000 mL liter bottle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e offers a convenient supply of hydrating shampoo for maintaining soft, shiny, manageable hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat It Does\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Moisturizing Shampoo gently cleanses hair and scalp while helping replenish moisture and improve overall hair softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts AloeMoist Complex, avocado oil, and creatine support hydration, smoothness, and stronger-feeling strands without weighing hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRegular use helps leave dry, color-treated, and highlighted hair feeling cleaner, softer, shinier, and easier to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e• Professional moisturizing and hydrating shampoo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for normal to dry hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal for thirsty and dehydrated strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for color-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Great for highlighted and foiled hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gentle sulfate-free cleansing formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps replenish lost moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features LOMA AloeMoist Complex\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Formulated with organic aloe vera\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains nourishing avocado oil\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features creatine for stronger-feeling hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Includes panthenol for conditioning benefits\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains hydrolyzed quinoa\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps improve hair softness and manageability\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Cleanses without unnecessarily stripping natural moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Removes everyday dirt, oil, and styling residue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps maintain the appearance of vibrant hair color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Enhances natural-looking shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Smooths rough-feeling strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps reduce the appearance of frizz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Supports a comfortable, hydrated scalp\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps improve the feel of dry or tight scalps\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Provides lightweight moisturizing benefits\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Leaves hair feeling clean and refreshed\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for straight, wavy, and curly hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps maintain healthier-looking strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for regular hair cleansing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Free from sulfates, gluten, soy, and parabens\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Professional salon-quality haircare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Convenient salon-size liter bottle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains 33.8 fl oz \/ 1,000 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 1: Wet Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair thoroughly with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnsure the scalp and lengths are completely saturated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 2: Apply Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispense an appropriate amount of LOMA Moisturizing Shampoo into the palms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair, concentrating on the scalp and roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 3: Massage and Cleanse\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage gently into the scalp using your fingertips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWork the shampoo into a lather, allowing it to cleanse the lengths of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid excessive rubbing or tangling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 4: Rinse Thoroughly\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse completely with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if necessary for a deeper cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 5: Condition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollow with LOMA Moisturizing Treatment for additional hydration and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply conditioner or treatment according to its individual instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly unless using a product specifically labeled as a leave-in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Best Results:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse regularly as part of a moisturizing haircare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional softness and frizz control, follow with LOMA Calming Crème.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdjust shampoo frequency according to hair type, scalp condition, and styling needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This listing is for the original scented LOMA Moisturizing Shampoo, not the separate Fragrance Free Moisturizing Shampoo or the richer LOMA Nourishing Shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Moisturizing Shampoo 33.8 oz, LOMA Moisturizing Shampoo 1 Liter, LOMA Moisturizing Shampoo 1000ml, LOMA Professional Moisturizing Shampoo, LOMA Hydrating Shampoo, LOMA Sulfate Free Shampoo, LOMA Shampoo for Dry Hair, LOMA Shampoo for Color Treated Hair, LOMA Shampoo for Highlighted Hair, LOMA Shampoo for Foiled Hair, LOMA Aloe Vera Shampoo, LOMA AloeMoist Complex Shampoo, LOMA Avocado Oil Shampoo, LOMA Creatine Shampoo, LOMA Quinoa Protein Shampoo, LOMA Moisture Replenishing Shampoo, LOMA Color Safe Shampoo, LOMA Dry Scalp Shampoo, LOMA Gentle Cleansing Shampoo, LOMA Hair Hydration Shampoo, LOMA Salon Size Shampoo, LOMA Professional Haircare, LOMA Paraben Free Shampoo, LOMA Gluten Free Shampoo, LOMA Soy Free Shampoo, LOMA Shampoo for Thirsty Hair, LOMA Shampoo for Chemically Treated Hair, LOMA Lightweight Moisturizing Shampoo, LOMA Hair Softening Shampoo, LOMA Shine Enhancing Shampoo, LOMA Liter Shampoo, Professional Moisturizing Shampoo for Dry Color Treated Hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":43489410187515,"sku":"OB876794018091","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/4379d46b-1bab-57db-b7e6-e6e3df7852f9_72.png?v=1792466807","url":"https:\/\/www.overstock-beauty.com\/products\/loma-moisturizing-shampoo-33-8-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}