{"product_id":"loma-nourishing-shampoo-33-8-oz","title":"LOMA Nourishing Shampoo 33.8 oz","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eLOMA Nourishing Shampoo 33.8 oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a professional, sulfate-free moisturizing shampoo designed to gently cleanse, nourish, and improve the appearance of dry, damaged, and chemically treated hair. Formulated with organic aloe vera, baobab protein, and creatine, this luxurious shampoo helps restore softness, smoothness, and manageability while supporting stronger, healthier-looking strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped for hair that needs additional moisture and care, LOMA Nourishing Shampoo uses gentle, skincare-inspired cleansing ingredients to remove everyday impurities and product buildup without unnecessarily stripping the hair of essential moisture. Its rich formula leaves hair feeling refreshed, silky, and conditioned after washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by LOMA's AloeMoist Complex, the formula combines organic aloe vera with nourishing ingredients to help support hydration and improve the appearance of stressed hair. Baobab protein helps maintain softness and moisture retention, while creatine supports the feel of stronger, more resilient hair, particularly on color-treated, highlighted, and bleached strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Nourishing Shampoo is especially beneficial for dry, thirsty, frizzy, and chemically processed hair. Its sulfate-free formula is suitable for color-treated and keratin-treated hair and helps maintain a smooth, polished appearance while minimizing the look of frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shampoo features LOMA's signature cranberry and pear aromatherapy fragrance, providing a refreshing and luxurious cleansing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professional salon use or everyday home haircare, the generous 33.8 oz liter bottle provides a convenient supply of moisturizing shampoo for individuals looking to maintain soft, shiny, and manageable hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat It Does\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Nourishing Shampoo gently cleanses dry, damaged, and chemically treated hair while helping replenish moisture and improve softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts aloe-based formula, baobab protein, and creatine help support smoother, stronger-feeling strands and reduce the appearance of frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is hair that feels cleaner, softer, more resilient, and easier to manage without a stripped or overly dry finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e• Professional moisturizing and nourishing shampoo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Designed for dry, damaged, and chemically treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gentle sulfate-free cleansing formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps replenish lost moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Improves hair softness and manageability\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features LOMA AloeMoist Complex\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Formulated with organic aloe vera\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains baobab protein\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features creatine for stronger-feeling hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps support hair elasticity\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Cleanses without unnecessarily stripping moisture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps remove everyday dirt and styling buildup\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps reduce the appearance of frizz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Smooths rough-feeling strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Enhances natural-looking shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Supports healthier-looking hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for color-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Safe for keratin-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for highlighted and bleached hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps improve the feel of fragile strands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for all hair types\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Especially beneficial for dry and thirsty hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gentle enough for regular use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Free from sulfates, parabens, gluten, and soy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Vegan-friendly and cruelty-free\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Features cranberry and pear aromatherapy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Leaves hair feeling silky and refreshed\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps maintain a polished hair appearance\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Professional salon-quality haircare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Convenient salon-size liter bottle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Contains 33.8 fl oz \/ 1,000 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 1: Wet Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair thoroughly with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 2: Apply Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispense an appropriate amount of LOMA Nourishing Shampoo into the palms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair, concentrating on the scalp and roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 3: Massage and Cleanse\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage gently into the scalp and hair to create a rich lather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWork through the lengths of the hair to remove impurities and styling residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStep 4: Rinse\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if necessary for a deeper cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Best Results:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollow with LOMA Nourishing Conditioner for additional moisture and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor hair that needs extra smoothing, finish with a suitable LOMA leave-in treatment or styling cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFine or thin hair may require only a small amount of conditioner after shampooing because of the shampoo's rich conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse regularly according to hair type and cleansing needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLOMA Nourishing Shampoo 33.8 oz, LOMA Nourishing Shampoo 1 Liter, LOMA Nourishing Shampoo 1000ml, LOMA Professional Nourishing Shampoo, LOMA Sulfate Free Shampoo, LOMA Shampoo for Dry Hair, LOMA Shampoo for Damaged Hair, LOMA Moisturizing Nourishing Shampoo, LOMA Shampoo for Chemically Treated Hair, LOMA Aloe Vera Shampoo, LOMA AloeMoist Complex Shampoo, LOMA Baobab Protein Shampoo, LOMA Creatine Shampoo, LOMA Hair Repair Shampoo, LOMA Color Safe Shampoo, LOMA Keratin Safe Shampoo, LOMA Vegan Shampoo, LOMA Cruelty Free Shampoo, LOMA Gluten Free Shampoo, LOMA Paraben Free Shampoo, LOMA Frizz Control Shampoo, LOMA Hydrating Hair Shampoo, LOMA Cranberry Pear Shampoo, LOMA Salon Size Shampoo, LOMA Professional Haircare, LOMA Nourishing Haircare, LOMA Shampoo for Bleached Hair, LOMA Shampoo for Highlighted Hair, LOMA Liter Shampoo, LOMA Hair Strengthening Shampoo, Professional Moisturizing Shampoo for Dry Damaged Hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":43482806419707,"sku":"OB876794018831","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/4379d46b-1bab-57db-b7e6-e6e3df7852f9_70.png?v=1792464937","url":"https:\/\/www.overstock-beauty.com\/products\/loma-nourishing-shampoo-33-8-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}