L'Oreal HOMME Cover 5 is an ammonia-free, 5-minute color product for men. Yes! That's right! A salon-quality hair dye for men that you can do in the comfort of your home. Perfect for men who want to get rid of some gray hair, maintain their appearance with a polished finish for a discreet natural result. It's the first in-salon color service explicitly targeted for men that are enriched with incell technology for strength conditioning.