{"product_id":"loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo-10-1-oz","title":"L'Oréal Serie Expert Vitamino Color Spectrum Purple Shampoo 10.1 oz","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eL'Oréal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo 10.1 oz\u003c\/strong\u003e is a professional toning shampoo specially formulated for blonde, platinum, silver, gray, and highlighted hair. Infused with \u003cstrong\u003epurple dyes\u003c\/strong\u003e, \u003cstrong\u003eFerulic Acid\u003c\/strong\u003e, and \u003cstrong\u003eCitric Acid\u003c\/strong\u003e, this salon-quality formula gently cleanses while neutralizing unwanted yellow and brassy tones. As part of the \u003cstrong\u003eVitamino Color Spectrum\u003c\/strong\u003e system, it helps lock in salon-fresh color vibrancy for up to \u003cstrong\u003e100 days\u003c\/strong\u003e, preserving the five dimensions of color: shine, saturation, contrast, tone, and brightness. Hair is left brighter, softer, and brilliantly radiant. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cp\u003eThis professional purple shampoo gently cleanses while depositing violet pigments to neutralize yellow undertones in blonde and lightened hair. It refreshes cool tones, enhances shine, and helps maintain vibrant, salon-fresh color without over-drying the hair. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePurple dyes designed for blonde, platinum, silver, and highlighted hair\u003c\/li\u003e\n\u003cli\u003eHelps preserve salon-fresh color for up to 100 days*\u003c\/li\u003e\n\u003cli\u003eMaintains all 5 dimensions of color vibrancy\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping color\u003c\/li\u003e\n\u003cli\u003eEnriched with Ferulic Acid and Citric Acid\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and shiny\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool blonde tones\u003c\/li\u003e\n\u003cli\u003eSuitable for color-treated and lightened hair\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003cli\u003eWeekly toning maintenance shampoo\u003c\/li\u003e\n\u003cli\u003eConvenient 10.1 oz (300 mL) size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*When used as part of the complete Vitamino Color Spectrum routine. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply evenly to wet hair and massage into a rich lather while wearing suitable gloves. Leave on for \u003cstrong\u003e2–5 minutes\u003c\/strong\u003e, depending on the desired toning effect, then rinse thoroughly. Use \u003cstrong\u003eonce weekly\u003c\/strong\u003e or alternate with \u003cstrong\u003eVitamino Color Spectrum Shampoo\u003c\/strong\u003e. Follow with the matching conditioner or mask for optimal color protection and hydration. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKeywords\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo, L'Oréal Serie Expert Vitamino Color Spectrum Purple Shampoo, L'Oréal Purple Shampoo 10.1 oz, purple shampoo for blonde hair, anti-yellow shampoo, toning shampoo, blonde toning shampoo, color-safe purple shampoo, shampoo for highlighted hair, shampoo for platinum hair, shampoo for silver hair, shampoo for gray hair, professional purple shampoo, salon toning shampoo, violet pigment shampoo, Ferulic Acid shampoo, Citric Acid shampoo, L'Oréal Professionnel Serie Expert, professional color care, 300 mL purple shampoo.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":49142281371899,"sku":"OB3474637268398","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/KtXMCW63449r4oQmKHd7rry0lKcjkY7uLlsRD_2AJhaUD-gn37o0DFIjd4io214aHXMf9iubvARqhbzA3mZziELd6cwXXMsMFLhR7xf4FYdt6XB_4duNTVE9PtYhv5CXAItdbV99a6i-uX_3l25rRc2fT3wn9n60LtlawL3534mHwuYwhNnlYL4_5909c1ff-1d40-40c3-8ea7-a5745ae02cc4.png?v=1785888952","url":"https:\/\/www.overstock-beauty.com\/products\/loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo-10-1-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}