{"product_id":"o-way-curl-priming-cream-5-1-oz","title":"O Way Curl Priming Cream 5.1 oz","description":"\u003cp data-start=\"169\" data-end=\"404\"\u003eO WAY Curl Priming Cream 5.1 oz is a luxury organic curl cream designed to hydrate, define, and prep curls for styling while reducing frizz and enhancing softness, elasticity, and natural movement. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"406\" data-end=\"409\"\u003e\n\u003ch3 data-section-id=\"zln2ks\" data-start=\"411\" data-end=\"429\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"430\" data-end=\"804\"\u003eThis ultra-moisturizing leave-in curl cream prepares curls for styling while delivering hydration, definition, and frizz control without stiffness or crunch. Formulated with marula oil, bioferment extract, and biodynamic California poppy, it helps improve elasticity, softness, and curl structure while maintaining lightweight movement. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"806\" data-end=\"809\"\u003e\n\u003ch3 data-section-id=\"14o11cl\" data-start=\"811\" data-end=\"829\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"830\" data-end=\"1103\"\u003e• Deep hydration for curly and wavy hair\u003cbr data-start=\"870\" data-end=\"873\"\u003e• Helps define curls without crunchiness\u003cbr data-start=\"913\" data-end=\"916\"\u003e• Reduces frizz and humidity issues\u003cbr data-start=\"951\" data-end=\"954\"\u003e• Improves elasticity and softness\u003cbr data-start=\"988\" data-end=\"991\"\u003e• Lightweight flexible finish\u003cbr data-start=\"1020\" data-end=\"1023\"\u003e• Helps prep curls for styling products\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e• Organic professional salon formula\u003c\/p\u003e\n\u003chr data-start=\"1105\" data-end=\"1108\"\u003e\n\u003ch3 data-section-id=\"fuswsu\" data-start=\"1110\" data-end=\"1126\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1127\" data-end=\"1355\"\u003eApply evenly to towel-dried hair through mid-lengths and ends. Scrunch curls and air dry or diffuse for soft defined curls. Can be layered with additional styling products for stronger hold. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1357\" data-end=\"1360\"\u003e\n\u003ch3 data-section-id=\"39gmx8\" data-start=\"1362\" data-end=\"1376\"\u003eKeywords\u003c\/h3\u003e\n\u003cp data-start=\"1377\" data-end=\"1588\"\u003eO WAY Curl Priming Cream 5.1 oz, Oway curl cream, curl defining cream, moisturizing curl cream, anti frizz curl cream, organic curl styling cream, salon curl cream, Oway styling products, leave in curl treatment\u003c\/p\u003e","brand":"O Way","offers":[{"title":"Default Title","offer_id":45975586341115,"sku":"OB8029352369605","price":44.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/OWH-SF025_center_f34e05f0-97d5-48d2-853f-b6880cb5cfd7.jpg?v=1778620958","url":"https:\/\/www.overstock-beauty.com\/products\/o-way-curl-priming-cream-5-1-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}