Pureology Antifade Complex Shampoo and conditioner will renew strength, help repair and fortify against damage while protecting colour vibrancy. This ZeroSulfate concentrated shampoo strengthens hair with protein rich soymilk and pure biotin and nourishes with certified organic botanicals of olive oil and chamimile to restore softness and shine for naturally radiant, healthy looking hair. The exclusive AntiFadeComplex maximizes color retention.