{"product_id":"r-color-half-truth-semi-permanent-hair-color-3-oz","title":"R+Color Half Truth Semi-Permanent Hair Color 3 oz","description":"\u003ch2 data-start=\"173\" data-end=\"191\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDescription\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"193\" data-end=\"849\"\u003eR+Color Half Truth Semi-Permanent Hair Color 3 oz is a professional direct-dye hair color that delivers bold, vibrant, and customizable results without the need for developer. This conditioning semi-permanent formula deposits rich color while helping maintain softness, shine, and healthy-looking hair. Perfect for creating vivid fashion shades, refreshing faded color, or enhancing existing tones, Half Truth gradually fades true-to-tone with shampooing and is ideal for pre-lightened or blonde hair. The ammonia-free formula provides salon-quality performance with easy application and vibrant, long-lasting results. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"851\" data-end=\"866\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp data-start=\"868\" data-end=\"1124\"\u003eThis semi-permanent hair color deposits vibrant pigments directly onto the hair without lifting the natural color. It refreshes faded shades, creates vivid fashion colors, enhances shine, and conditions the hair while gradually fading over multiple washes.\u003c\/p\u003e\n\u003ch2 data-start=\"1126\" data-end=\"1141\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1143\" data-end=\"1464\"\u003e\n\u003cli data-start=\"1143\" data-end=\"1173\"\u003eVibrant semi-permanent color\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1197\"\u003eNo developer required\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1231\"\u003eAmmonia-free direct dye formula\u003c\/li\u003e\n\u003cli data-start=\"1232\" data-end=\"1259\"\u003eConditions while coloring\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1282\"\u003eAdds brilliant shine\u003c\/li\u003e\n\u003cli data-start=\"1283\" data-end=\"1321\"\u003eCustomizable and intermixable shades\u003c\/li\u003e\n\u003cli data-start=\"1322\" data-end=\"1352\"\u003eGradually fades true-to-tone\u003c\/li\u003e\n\u003cli data-start=\"1353\" data-end=\"1393\"\u003eIdeal for pre-lightened or blonde hair\u003c\/li\u003e\n\u003cli data-start=\"1394\" data-end=\"1432\"\u003eSuitable for creative color services\u003c\/li\u003e\n\u003cli data-start=\"1433\" data-end=\"1464\"\u003eProfessional salon hair color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1466\" data-end=\"1479\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"1481\" data-end=\"1763\"\u003eApply evenly to clean, dry or towel-dried pre-lightened hair while wearing gloves. Saturate hair thoroughly and process according to the desired color intensity. Rinse thoroughly with cool water until the water runs clear. Do not shampoo immediately after rinsing. Style as desired.\u003c\/p\u003e\n\u003ch2 data-start=\"1765\" data-end=\"1776\"\u003eKeywords\u003c\/h2\u003e\n\u003cp data-start=\"1778\" data-end=\"2157\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eR+Color Half Truth Semi-Permanent Hair Color, R+Color Half Truth 3 oz, R+Co Half Truth Hair Color, semi-permanent hair color, direct dye hair color, vivid hair color, fashion hair color, ammonia-free hair color, professional salon hair color, creative hair color, temporary vivid hair color, conditioning hair color, salon color products, colorful hair dye, R+Color hair products\u003c\/p\u003e","brand":"R+Co","offers":[{"title":"Candy Apple","offer_id":49068889768187,"sku":"OB810081498579","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/D9ZhT6W3XN2SA6Ecb5IlNxewvJ8rhsjtmDF1ZiiqhWq2nXQHdHUf_0s4TRGK1_ygFg65bQhN7xjuEcnP1gE2j6v4yfFWHIlczpuuwr7aXJ5l3BJTJwj_g8rSSFVETOuORBbNRX7APw5rBHNSOWjzZrUsS3ypVPMZpARe50Sr_mnpxe_NgU2RCLj.jpg?v=1783995966","url":"https:\/\/www.overstock-beauty.com\/products\/r-color-half-truth-semi-permanent-hair-color-3-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}