{"product_id":"virtue-colorkick-de-brassing-shampoo-blue-purple-toning-shampoo-8-oz","title":"Virtue Labs ColorKick De-Brassing Shampoo Blue Purple Toning Shampoo 8 oz","description":"\u003cp\u003e\u003cspan\u003eVirtue ColorKick De-Brassing Shampoo Blue Purple Toning Shampoo 8 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue ColorKick De-Brassing Shampoo 8 oz is a luxurious, sulfate-free toning shampoo designed to neutralize unwanted brassiness, reduce yellow tones, and enhance the vibrancy of natural and color-treated hair. Powered by Virtue's exclusive Alpha Keratin 60ku® technology, this innovative shampoo helps strengthen damaged strands while gently cleansing and refreshing hair color. Unlike traditional purple shampoos, ColorKick uses naturally derived botanical colorants to reduce brassiness without depositing unwanted purple tones. Ideal for blonde, brunette, red, highlighted, silver, and gray hair, this nourishing formula helps maintain brighter, shinier, and healthier-looking hair between salon appointments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat It Does\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue ColorKick De-Brassing Shampoo gently cleanses while neutralizing unwanted warm, yellow, and brassy tones across a wide range of hair colors. Its botanical toning ingredients help restore color vibrancy, while Alpha Keratin 60ku® supports stronger, smoother, and healthier-looking hair. The sulfate-free formula provides gentle color maintenance without the harshness associated with some traditional toning shampoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNeutralizes unwanted brassiness and yellow tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrightens and refreshes natural and color-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for blonde, brunette, red, silver, and gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFeatures Virtue's exclusive Alpha Keratin 60ku® technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps strengthen and repair the appearance of damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUses naturally derived botanical colorants for gentle toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDoes not deposit unwanted purple pigment onto hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSulfate-free formula gently cleanses without stripping.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances shine and improves hair color vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContains botanical extracts including lavender, rosemary, and turmeric.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps protect against environmental factors that can contribute to color fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeaves hair feeling soft, smooth, and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and massage gently into a rich lather for at least 60 seconds. Rinse thoroughly and follow with your preferred Virtue conditioner or Restorative Treatment Mask. Use 1–2 times per week in place of your regular shampoo, or as needed to maintain brighter, more balanced hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue ColorKick De-Brassing Shampoo, Virtue ColorKick Shampoo 8 oz, Virtue Purple Shampoo, Virtue Blue Purple Shampoo, Virtue Toning Shampoo, Virtue Anti Brass Shampoo, Sulfate Free Purple Shampoo, Shampoo for Brassy Hair, Blonde Toning Shampoo, Virtue Alpha Keratin 60ku, Shampoo for Color Treated Hair, Silver Hair Shampoo, Gray Hair Toning Shampoo, Brass Neutralizing Shampoo, Virtue Hair Products, Color Correcting Shampoo, Botanical Toning Shampoo, Virtue ColorKick Collection\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":68312673812731,"sku":null,"price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/zvkxa3jw_202304171945434698.avif?v=1791926131","url":"https:\/\/www.overstock-beauty.com\/products\/virtue-colorkick-de-brassing-shampoo-blue-purple-toning-shampoo-8-oz","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}