{"product_id":"virtue-volumizing-primer-style-setting-root-lift-amp-heat-protection-spray-5-oz-150-ml","title":"Virtue Labs Volumizing Primer Spray 5 oz \/ 150 ml","description":"\u003cp\u003e\u003cspan\u003eVirtue Labs Volumizing Primer Style-Setting Root Lift \u0026amp; Heat Protection Spray 5 oz \/ 150 ml\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue Volumizing Primer 5 oz is a lightweight, professional-quality styling spray designed to create instant volume, lift flat roots, and provide long-lasting body without stiffness or buildup. Powered by Virtue's exclusive Alpha Keratin 60ku® technology, this innovative volumizing primer helps strengthen hair while protecting against heat and environmental damage. Its weightless formula creates the perfect foundation for styling, adding fullness, flexible hold, and natural movement. Ideal for fine, thin, flat, or limp hair, Virtue Volumizing Primer helps deliver fuller, thicker-looking hair with enhanced bounce, shine, and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat It Does\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue Volumizing Primer prepares hair for styling by adding lightweight volume, root lift, and flexible hold. Its heat-activated formula helps create lasting style memory while improving body and texture. Enriched with Alpha Keratin 60ku®, this multitasking spray supports stronger, healthier-looking hair while helping protect against heat damage. It provides a smooth, touchable finish without weighing hair down or leaving sticky residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInstantly adds volume, fullness, and body to flat hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProvides lightweight root lift for thicker-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFeatures Virtue's exclusive Alpha Keratin 60ku® technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps strengthen hair and reduce the appearance of damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProvides some protection against heat styling and humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates buildable, flexible hold without stiffness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps extend the longevity of blowouts and hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves hair manageability, texture, and natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightweight, non-aerosol formula without sticky buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContains panthenol and conditioning proteins for softness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for fine, thin, flat, and limp hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all hair types and color-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParaben-free, sulfate-free, and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpray Virtue Volumizing Primer evenly onto damp or dry hair, working section by section from the roots through the mid-lengths. Focus on the root area for maximum lift and volume. Blow-dry using a round brush or preferred styling tool to activate the formula and create lasting body and fullness. Style as desired. Reapply lightly to dry hair when needed to refresh volume and enhance styling hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVirtue Volumizing Primer, Virtue Volumizing Primer 5 oz, Virtue Style Setting Primer, Virtue Root Lift Spray, Virtue Volume Spray, Virtue Alpha Keratin 60ku, Volumizing Hair Primer, Lightweight Volume Spray, Hair Thickening Styling Spray, Root Volumizer for Fine Hair, Virtue Hair Products, Heat Protection Volumizing Spray, Blow Dry Volume Primer, Fine Hair Styling Spray, Virtue Create Volumizing Primer, Hair Volume Booster, Professional Volumizing Spray, Virtue 150 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":68316364472571,"sku":null,"price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/2798\/8647\/files\/1lxd1x1j_202303241335474694.avif?v=1791995871","url":"https:\/\/www.overstock-beauty.com\/products\/virtue-volumizing-primer-style-setting-root-lift-amp-heat-protection-spray-5-oz-150-ml","provider":"Overstock Beauty Supply","version":"1.0","type":"link"}