Wella EIMI Grip Cream Flexible Styling Cream has a soft, rich texture that easily works into your locks. Create your own distinct hairstyle whether you have short or long locks. Made with Brazilian carnauba wax, this styling cream offers strong yet still flexible hold that doesn't give hair the appearance of being weighed down by product. When applied to dry hair, this cream tames ends and creates separated or pieced styles for men's or women's edgy looks.