A sulfate-free straightening shampoo. Helps gently and thoroughly cleanse hair. Contains a very rare gemstone blend that loosens hair's natural curves. Developed with patented Concen-straight Technology that smoothens hair. Regulates frizz and flyaway while adding body and movement. Leaves hair supple, lustrous and manageable. Ideal for curly, thick, coarse, frizzy, unmanageable and unruly hair.