Why Everyone’s Obsessed with Redken Shades EQ Gloss—And Where to Get It for Less
Why Everyone’s Obsessed with Redken Shades EQ Gloss—And Where to Get It for Less
Let’s be real: not all hair color is created equal. And when it comes to shine, tone, and that fresh-from-the-salon glow, Redken Shades EQ Gloss is in a league of its own.
Used by stylists around the world, Shades EQ is a demi-permanent gloss that tones and conditions hair in one step—without lifting or damaging your natural color.
What Is Redken Shades EQ Gloss?
Think of it as a toner, a shine treatment, and a soft color refresh all in one. It’s acid-based (not alkaline), so it’s gentler on the hair than traditional dye. That means:
- No damage or lifting
- Just glossy, toned, healthy-looking hair
- Ideal for blondes, brunettes, and color correction
And because it’s ammonia-free, it works for almost every hair type—even compromised or bleached hair.
Why It’s a Salon Favorite
Professionals love Shades EQ because it’s:
- Customizable: It comes in dozens of shades
- Conditioning: Leaves hair feeling better than before
- Fast: Works in under 20 minutes
But here’s the catch: most salons charge $75–$150+ for a gloss treatment.
Where to Get It Without Paying Salon Prices
At Overstock Beauty Supply, we carry authentic Redken Shades EQ Gloss—the exact same product stylists use—without the markup.
No license required. No subscription. No inflated salon pricing.
→ Shop Redken Shades EQ Gloss Now
Need Help Choosing a Shade?
If you're unsure which gloss is right for you, check out our Color Care Collection for toning shampoos, conditioners, and other pro favorites to pair with your gloss.
The Bottom Line
Yes, it’s really that good. Redken Shades EQ Gloss delivers professional-level shine and tone—without the damage or salon price tag.
Whether you're maintaining blonde, canceling brass, or reviving dull color, it's the one gloss every stylist keeps stocked—and now you can too.
