L'Oreal Professionnel Dia Richesse Demi-Permanent Creme Hair Color 1.7 oz is a professional ammonia-free hair color designed to deliver rich, dimensional, tone-on-tone color with exceptional softness and shine. Featuring advanced alkaline color technology, Dia Richesse provides beautiful, reflective results while helping blend gray hair and enhance natural color.
Ideal for natural and previously color-treated hair, L'Oreal Dia Richesse offers up to 70% gray coverage when used with the appropriate developer and shade formulation. Its professional creme consistency allows for precise application, making it an excellent choice for refreshing faded hair color, adding subtle depth, creating lowlights, and enhancing natural tones.
Unlike traditional permanent hair color, Dia Richesse provides demi-permanent results with a softer grow-out appearance. Its versatile color technology can deliver up to 1.5 levels of lift on natural hair when used with the recommended 15-volume Diactivateur Developer.
Available in a wide selection of professional shades, including natural browns, rich brunettes, golden tones, ash shades, and vibrant reflects, L'Oreal Dia Richesse allows for customized color results with beautiful dimension.
This listing features the original 1.7 oz / 50 mL Dia Richesse formula, ideal for customers seeking the classic L'Oreal Professionnel demi-permanent creme color range.
What It Does
L'Oreal Dia Richesse deposits rich, reflective demi-permanent hair color while helping blend gray hair and enhance natural tones.
Its ammonia-free alkaline formula allows color pigments to penetrate the hair fiber, delivering deeper tonal results than a surface-level gloss.
Depending on the selected shade and developer, Dia Richesse can provide up to 70% gray coverage and up to 1.5 levels of lift on natural hair.
Key Benefits
• Delivers rich, dimensional demi-permanent hair color
• Features an ammonia-free formula
• Provides beautiful tone-on-tone color results
• Offers up to 70% gray coverage with appropriate formulation
• Helps blend early gray and white hair
• Enhances natural hair color
• Creates deep, reflective tones
• Provides exceptional softness and shine
• Features advanced alkaline color technology
• Helps refresh faded hair color
• Ideal for color matching and refreshing
• Suitable for creating natural-looking lowlights
• Provides customizable professional color results
• Can deliver up to 1.5 levels of lift on natural hair
• Suitable for natural and previously color-treated hair
• Features a creamy consistency for precise application
• Allows easy application with a bowl and brush
• Suitable for applicator bottle techniques
• Helps enhance tonal depth and richness
• Creates a softer grow-out appearance than permanent color
• Ideal for brunette and natural color services
• Suitable for enhancing golden, ash, and warm tones
• Offers a wide range of professional shades
• Mixes at a 1:1.5 color-to-developer ratio
• Standard processing time of 20 minutes
• Compatible with recommended L'Oreal Diactivateur Developers
• Original Dia Richesse formula
• Professional salon-quality demi-permanent hair color
• Convenient 1.7 oz / 50 mL tube
How to Use
Mixing Ratio: 1:1.5
Mix one 1.7 oz / 50 mL tube of L'Oreal Dia Richesse Demi-Permanent Creme Hair Color with 2.5 fl oz / 75 mL of the recommended L'Oreal Diactivateur Developer.
Developer Selection:
• 9 Volume (2.7%): Ideal for standard tone-on-tone coloring, color refreshing, lowlights, and blending up to 30% gray hair.
• 15 Volume (4.5%): Recommended for stronger color deposit, blending up to 70% gray hair, and achieving up to 1.5 levels of lift on natural hair.
Application:
Wear suitable protective gloves and follow all manufacturer safety instructions, including the required allergy alert test.
Mix the color and developer thoroughly in a non-metallic bowl or applicator bottle until a smooth consistency is achieved.
Apply evenly to dry hair using a professional color brush or applicator bottle.
For gray blending, apply thoroughly to areas requiring coverage.
For color refreshing, distribute evenly through the desired sections.
For lowlights, apply according to the selected professional coloring technique.
Processing Time:
• Standard tone-on-tone coloring: 20 minutes
• Gray blending: 20 minutes
• Color refreshing: Up to 20 minutes
• Toning: Approximately 2–10 minutes, depending on the desired result
Once processing is complete, gently emulsify with a small amount of water.
Rinse thoroughly and shampoo with an appropriate post-color shampoo.
Condition and style as desired.
Important: Developer is sold separately. Follow the instructions provided with the original product packaging. Do not apply additional heat during processing. Hair colorants can cause severe allergic reactions.
Keywords
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