Wella Professionals Color Touch Rich Naturals Demi-Permanent Hair Color 2 oz is a professional tone-on-tone color designed to create rich, natural-looking tones with dimensional color and luminous shine. Part of the Wella Color Touch professional color system, the Rich Naturals shade family is ideal for clients seeking sophisticated natural tonal results without the commitment of traditional permanent hair color.
Color Touch Rich Naturals can be used to refresh faded color, enhance natural hair, deepen existing tones, refine previously colored hair, and provide soft gray blending. Its deposit-focused demi-permanent performance makes it especially useful for maintaining salon color between permanent services or creating subtle, low-commitment color changes.
The creamy professional formula provides controlled application and even saturation while allowing colorists to customize results according to the client's starting level, existing color, underlying pigment, porosity, and desired finished shade.
What It Does
Wella Color Touch Rich Naturals deposits professional demi-permanent color to enhance, refresh, deepen, and refine the existing hair tone.
The Rich Naturals family is designed to create natural-looking, sophisticated tonal results with added dimension and shine.
Because Color Touch is a demi-permanent system, it is primarily intended for color deposit and tonal refinement rather than significant lift, making it ideal for color refreshing and lower-commitment salon services.
Key Benefits
- Professional demi-permanent hair color
- Part of the Color Touch Rich Naturals shade family
- Creates rich, natural-looking tones
- Provides dimensional color
- Helps enhance healthy-looking shine
- Excellent for refreshing faded color
- Enhances existing natural tones
- Suitable for previously colored hair
- Ideal for tone-on-tone color services
- Can provide soft gray blending
- Helps deepen existing hair color
- Excellent for refreshing mid-lengths and ends
- Lower commitment than permanent color
- Primarily designed for deposit rather than significant lift
- Cream consistency for controlled application
- Helps provide even color saturation
- Allows customized professional formulations
- Designed for use with the compatible Wella Color Touch emulsion
- Professional salon-quality color
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2 oz / 60 mL professional tube
How to Use
For professional use only.
Select the appropriate Color Touch Rich Naturals shade after evaluating the client's natural level, existing artificial color, percentage of gray, underlying pigment, porosity, hair condition, and desired final result.
Mix Wella Color Touch Rich Naturals with the appropriate compatible Wella Color Touch Emulsion according to the manufacturer's directions for the selected shade and service.
Apply evenly using professional color application techniques and ensure complete saturation throughout the desired application area.
Process according to Wella Professionals' recommended timing, then rinse thoroughly and shampoo and condition as directed.
Always follow Wella's current instructions regarding mixing ratio, emulsion selection, processing time, strand testing, allergy-alert testing, and application guidelines. Wear suitable protective gloves during preparation, application, and rinsing.
Keywords
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