Color while conditioning! Aloxxi InstaBoost Conditioning Color Masque replaces your conditioner after cleansing to add beautiful color while providing intense nourishment and shine. Lasts up to 15 washes depending on the porosity of the hair and the shade selected. Instantly refresh fashion color, or tone natural or previously colored hair. Extra pigmented formulas add intense color to pre-lightened platinum to medium blonde hair or give a hint of color to dark blonde to light brown hair while nourishing strands.