Pureology Pure Volume Shampoo 1.7 oz is a concentrated, sulfate-free volumizing shampoo engineered to gently cleanse, lift, and add weightless body to fine or flat color-treated hair. Powered by Pureology’s patented Antifade Complex® alongside wheat protein and eucalyptus leaf extract, this high-performance cleansing formula removes excess scalp oils and buildup while fortifying thin hair fibers from root to tip. It restores natural movement, enhances fullness, and protects color vibrancy without stripping essential moisture. Ideal for fine, thin, or limp color-treated hair seeking maximum volume and scalp freshness in a convenient travel-friendly size.
What It Does
• Cleanses gently with a lightweight lather, removing excess oil and weight from roots
• Formulated with wheat protein and eucalyptus to fortify fine strands and boost strand density
• Protects color depth, clarity, and vibrancy using Pureology’s signature Antifade Complex®
• Enhances natural root lift, movement, and touchable body without drying hair out
• Leaves scalp feeling refreshed and hair strands full, bouncy, and manageable
Key Benefits
• Professional weightless volumizing shampoo for fine color-treated hair
• 100% Vegan, sulfate-free, paraben-free, and silicone-free formulation
• Concentrated formula provides a rich, weight-cleansing lather with a small amount
• Prevents premature shade fading and environmental dullness
• Compact 1.7 fl oz (50 ml) travel-sized bottle ideal for gym bags, travel, or on-the-go touchups
How to Use
• Apply a dime-sized amount to wet hair at the scalp
• Lather into a light foam and massage gently into scalp and root areas
• Work through mid-lengths and ends, adding a splash of water to amplify lather
• Rinse thoroughly with warm water and follow with Pureology Pure Volume Conditioner
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