Wella Midway Couture Demi Plus Hair Color 2 oz is a professional, low-ammonia demi-permanent hair color cream formulated to bridge the gap between semi-permanent glosses and permanent color deposit. Designed to deliver rich, deep color results with natural translucency, this high-performance formula provides enhanced gray blending while conditioning and strengthening hair fibers. Powered by protective conditioning lipids, it seals the hair cuticle to optimize light reflection, lock in moisture, and impart a radiant, long-lasting high-shine finish. Ideal for clients seeking natural tone enhancement, rich gray blending, or tone refreshing without the commitment or damage of full permanent color.

What It Does

• Delivers rich, multi-dimensional demi-permanent color deposit with exceptional shine and softness

• Formulated with low ammonia and protective conditioning agents to preserve hair health and moisture

• Blends gray hair smoothly while maintaining natural tonal highlights and lowlights

• Smooths and seals the outer hair cuticle to improve light reflection and prevent premature color fade

• Refreshes existing permanent color on lengths and ends to eliminate uneven fading and dullness

Key Benefits

• Professional demi-plus hair color cream for enhanced color depth and longevity

• Gentle, conditioning formulation suitable for natural, color-treated, or porous hair

• Low-commitment color that fades smoothly and evenly over time without a harsh root line

• Imparts high-gloss luster, touchable softness, and improved manageability to strands

• Standard 2.0 oz (57 g / 60 ml) professional color tube size for single salon application

How to Use

• Mix in a 1:1 or 1:2 ratio with the recommended Wella developer/emulsion in a non-metallic bowl or bottle

• Apply evenly to clean, towel-dried or dry hair from roots to ends

• Process for 15 to 20 minutes (without heat) depending on desired color depth and gray coverage

• Emulsify with warm water, rinse thoroughly, and cleanse with a color-safe shampoo and post-color treatment

Keywords Wella Midway Couture Demi Plus Hair Color 2 oz, Wella Midway Couture demi permanent color 60ml, low ammonia demi plus hair dye, professional gray blending hair color, conditioning demi hair color cream, high shine demi permanent color.