Alter Ego Italy ChromEgo Silver Maintain Anti-Yellow Shampoo 32.1 oz is a professional purple toning shampoo formulated for blonde, gray, white, lightened, color-treated, and bleached hair. Rich in violet pigment, the formula helps neutralize unwanted yellow and brassy tones while gently cleansing the hair and scalp. It also contains hydrolyzed walnut extract and a microalgae/white lupine protein ferment to help support shine, softness, and healthy-looking hair.

What It Does

ChromEgo Silver Maintain Shampoo deposits violet pigment during cleansing to counteract unwanted yellow tones. It helps maintain a cooler, brighter appearance in blonde, silver, gray, and lightened hair while leaving strands silky, soft, shiny, and easier to comb.

Key Benefits

• Professional anti-yellow purple shampoo
• Neutralizes unwanted yellow and brassy tones
• Ideal for blonde, gray, white, and silver hair
• Suitable for natural, color-treated, lightened, and bleached hair
• Contains violet toning pigment
• Contains hydrolyzed walnut extract
• Contains microalgae and white lupine protein ferment
• Helps enhance brightness and shine
• Leaves hair feeling soft and silky
• Helps improve combability and manageability
• Helps maintain cooler-looking blonde and gray tones
• Vegan formula
• Professional salon-quality hair care
• Large 32.1 fl oz / 950 mL size

How to Use

Apply to wet hair and scalp, massage evenly, and leave on for approximately 3–5 minutes. Rinse thoroughly. Repeat if necessary. Because the formula contains concentrated violet pigment, wearing gloves is recommended during application.

Keywords

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