Alter Ego Italy My Color Ammonia-Free Permanent Hair Color 3.38 oz is a professional permanent coloring cream designed to deliver rich, vibrant, long-lasting color without ammonia. Developed for professional salon use, the My Color system provides colorists with a versatile range of shades for customized permanent color services, tonal changes, color deposit, and gray coverage.
The ammonia-free formula provides an alternative to traditional ammonia-based permanent hair color while maintaining professional color performance. Its creamy texture supports smooth mixing, precise application, and even saturation throughout the hair.
With its generous 3.38 oz / 100 mL professional tube, Alter Ego My Color is well suited for salon color formulations, including root retouches and complete color applications. Results depend on the selected shade, starting level, developer strength, underlying pigment, and professional formulation.
What It Does
Alter Ego My Color permanently changes and deposits color when combined with the appropriate professional developer.
Depending on the selected shade and formulation, it can be used for gray coverage, color deposit, tonal adjustment, darkening, and permanent color transformations.
The ammonia-free professional system provides customizable color while helping create a rich, dimensional, polished, and healthy-looking finish.
Key Benefits
- Ammonia-free permanent hair color
- Professional salon color formula
- Provides rich, long-lasting color
- Can provide professional gray coverage
- Allows customized tonal results
- Suitable for permanent color transformations
- Excellent for color deposit
- Alternative to traditional ammonia-based permanent color
- Creamy consistency for controlled application
- Helps provide smooth, even saturation
- Suitable for root retouches
- Ideal for full-color applications
- Available in a variety of shades and tonal families
- Allows professional colorists to customize formulations
- Helps create vibrant, dimensional-looking results
- Designed for use with compatible Alter Ego developer
- Professional colorist formula
- Generous 3.38 oz / 100 mL tube
- Part of the Alter Ego Italy My Color professional color system
How to Use
For professional use only.
Select the appropriate Alter Ego My Color shade based on the client's natural level, existing artificial color, percentage of gray, underlying pigment, hair condition, and desired result.
Mix Alter Ego My Color Ammonia-Free Permanent Hair Color with the appropriate compatible Alter Ego professional developer according to the manufacturer's directions for the selected shade and service.
Apply using professional color application techniques and process for the time specified by Alter Ego.
After processing, rinse thoroughly and shampoo and condition according to the manufacturer's recommendations.
Always follow Alter Ego's instructions regarding mixing ratio, developer strength, processing time, strand testing, and allergy-alert testing. Wear suitable protective gloves during preparation, application, and rinsing.
Keywords
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Alter Ego Italy My Color Ammonia-Free Permanent Hair Color 3.38 oz is a professional permanent coloring cream designed to deliver rich, vibrant, long-lasting color without ammonia. Developed for professional salon use, the My Color system provides colorists with a versatile range of shades for customized permanent color services, tonal changes, color deposit, and gray coverage.
The ammonia-free formula provides an alternative to traditional ammonia-based permanent hair color while maintaining professional color performance. Its creamy texture supports smooth mixing, precise application, and even saturation throughout the hair.
With its generous 3.38 oz / 100 mL professional tube, Alter Ego My Color is well suited for salon color formulations, including root retouches and complete color applications. Results depend on the selected shade, starting level, developer strength, underlying pigment, and professional formulation.
What It Does
Alter Ego My Color permanently changes and deposits color when combined with the appropriate professional developer.
Depending on the selected shade and formulation, it can be used for gray coverage, color deposit, tonal adjustment, darkening, and permanent color transformations.
The ammonia-free professional system provides customizable color while helping create a rich, dimensional, polished, and healthy-looking finish.
Key Benefits
- Ammonia-free permanent hair color
- Professional salon color formula
- Provides rich, long-lasting color
- Can provide professional gray coverage
- Allows customized tonal results
- Suitable for permanent color transformations
- Excellent for color deposit
- Alternative to traditional ammonia-based permanent color
- Creamy consistency for controlled application
- Helps provide smooth, even saturation
- Suitable for root retouches
- Ideal for full-color applications
- Available in a variety of shades and tonal families
- Allows professional colorists to customize formulations
- Helps create vibrant, dimensional-looking results
- Designed for use with compatible Alter Ego developer
- Professional colorist formula
- Generous 3.38 oz / 100 mL tube
- Part of the Alter Ego Italy My Color professional color system
How to Use
For professional use only.
Select the appropriate Alter Ego My Color shade based on the client's natural level, existing artificial color, percentage of gray, underlying pigment, hair condition, and desired result.
Mix Alter Ego My Color Ammonia-Free Permanent Hair Color with the appropriate compatible Alter Ego professional developer according to the manufacturer's directions for the selected shade and service.
Apply using professional color application techniques and process for the time specified by Alter Ego.
After processing, rinse thoroughly and shampoo and condition according to the manufacturer's recommendations.
Always follow Alter Ego's instructions regarding mixing ratio, developer strength, processing time, strand testing, and allergy-alert testing. Wear suitable protective gloves during preparation, application, and rinsing.
Keywords
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