Aveda Botanical Repair Purple Toning Shampoo is a bond-building, plant-powered formula designed to neutralize brassy tones while strengthening and repairing blonde, silver, and grey hair. This gentle cleanser brightens color and restores hair health with every wash.

What It Does

Aveda Botanical Repair Purple Toning Shampoo combines violet pigments with bond-building technology to neutralize unwanted yellow and brassy tones while repairing damaged hair. It gently cleanses without stripping and helps strengthen fragile strands from the inside out, leaving hair brighter, smoother, and healthier-looking.

Key Benefits

Neutralizes yellow and brassy tones by up to 5X in one use
Strengthens and repairs damaged, lightened hair
Brightens blonde, silver, and grey tones
Gently cleanses without stripping moisture
Plant-based bond-building technology improves hair strength
96% naturally derived, vegan, and silicone-free formula
Suitable for all blonde, lightened, and grey hair types

How to Use

Apply to wet hair and massage into a lather.
Leave on for 1–3 minutes depending on desired toning level.
Rinse thoroughly.
Use regularly to maintain brightness and tone.

Keywords

Aveda Botanical Repair Purple Shampoo, Aveda Purple Toning Shampoo 6.7 oz, Aveda Blonde Shampoo, Aveda Brass Neutralizing Shampoo, Aveda Repair Shampoo Blonde Hair, Aveda Professional Shampoo, Aveda Bond Building Shampoo