Kenra Professional Guy Tang #mydentity Demi-Permanent Hair Color 2 oz is a professional demi-permanent hair color developed in collaboration with celebrity colorist Guy Tang. Designed to create beautiful, dimensional, and customized hair color results, this professional creme color delivers rich tonal deposit, exceptional shine, and smooth, manageable hair.
Part of the innovative #mydentity professional hair color collection, this demi-permanent formula offers a versatile selection of shades for toning, glossing, color refreshing, and enhancing existing hair color. From cool ash and smoky tones to soft beige, rose gold, and natural-looking brunette shades, #mydentity allows professional colorists to create personalized color results.
Ideal for previously lightened, highlighted, and color-treated hair, Guy Tang #mydentity Demi-Permanent Color helps refine unwanted warmth, refresh faded color, and add tonal depth without the commitment of permanent hair color. Its creamy consistency allows for precise application and even color distribution.
Whether creating cool blonde tones, refreshing brunette color, adding dimensional lowlights, or achieving customized fashion-inspired shades, Kenra Guy Tang #mydentity Demi-Permanent Hair Color provides professional salon-quality results in a convenient 2 oz tube.
What It Does
Kenra Guy Tang #mydentity Demi-Permanent Hair Color deposits rich, customizable tone-on-tone color while enhancing shine and refreshing existing hair color.
The professional creme formula helps neutralize unwanted tones, deepen color, and create dimensional results without significant lifting of natural hair pigment.
It is ideal for toning, glossing, refreshing faded color, and enhancing previously colored or lightened hair.
Key Benefits
• Delivers rich, dimensional demi-permanent hair color
• Developed in collaboration with celebrity colorist Guy Tang
• Creates customizable professional color results
• Provides beautiful, reflective shine
• Helps refresh faded hair color
• Ideal for toning highlighted and pre-lightened hair
• Helps neutralize unwanted warmth with appropriate shades
• Enhances existing hair color
• Creates natural-looking tonal dimension
• Suitable for professional glossing services
• Ideal for creating dimensional lowlights
• Helps improve the appearance of dull hair
• Provides smooth, even color application
• Features a professional creme consistency
• Allows precise bowl-and-brush application
• Suitable for previously color-treated hair
• Offers versatile shade customization
• Available in cool and smoky tonal families
• Suitable for beige and natural-looking blonde results
• Offers brunette and fashion-inspired shades
• Helps create soft, blended color transitions
• Provides a less permanent alternative to traditional permanent color
• Gradually fades with repeated shampooing
• Suitable for salon color-refresh services
• Designed for use with compatible #mydentity developers
• Part of the Guy Tang #mydentity professional color collection
• Professional salon-quality demi-permanent hair color
• Convenient 2 oz / 60 mL tube
How to Use
Mixing:
Mix Kenra Guy Tang #mydentity Demi-Permanent Hair Color with the manufacturer-recommended #mydentity developer.
Use the mixing ratio specified for the exact demi-permanent shade and product generation.
Do not substitute developer or assume that permanent and demi-permanent #mydentity formulas use identical mixing instructions.
Application:
Wear suitable protective gloves and perform the required allergy alert test according to the manufacturer's instructions.
Mix the color and developer thoroughly in a non-metallic bowl until a smooth consistency is achieved.
Apply evenly to dry or towel-dried hair as directed by the specific product instructions.
For toning, concentrate application on areas requiring tonal adjustment.
For color refreshing, distribute evenly through faded mid-lengths and ends.
For lowlighting, apply according to the selected professional coloring technique.
Processing Time:
Follow the processing time printed on the specific shade packaging and corresponding #mydentity technical instructions.
Monitor color development carefully, particularly on porous, highlighted, or pre-lightened hair.
After Processing:
Rinse thoroughly until the water runs clear.
Follow with an appropriate color-safe shampoo and conditioner according to the manufacturer's directions.
Style as desired.
Important: Developer is sold separately. Mixing ratios and processing instructions may differ between #mydentity demi-permanent color ranges. Always follow the directions for the exact product and shade. This product is intended for professional hair coloring.
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