A gentle, permanent hair color inspired by nature. Keune So Pure Color is ammonia-free and enriched with certified organic ingredients like argan oil, jasmine, sandalwood, and coconut oil to nourish the hair and scalp. This formula delivers rich, long-lasting color while helping to soothe irritation and restore hair texture. It’s also free from parabens and sulfates, making it a mindful choice for healthier hair and a more sustainable beauty routine.