LOMA Violet Shampoo 33.8 oz is a professional sulfate-free purple toning shampoo designed to brighten blonde, gray, silver, white, and highlighted hair while neutralizing unwanted yellow and brassy tones. Featuring concentrated blue-violet pigments, this salon-quality shampoo gently cleanses while helping maintain cooler, brighter, and more even-looking hair color.
Developed specifically for light-colored hair, LOMA Violet Shampoo uses pure direct-dye pigments to deposit corrective tones during cleansing. Its highly pigmented formula helps reduce the appearance of yellow undertones in blonde and gray hair, making it an excellent choice for maintaining salon color between appointments.
Powered by LOMA's signature AloeMoist Complex, this shampoo features organic aloe vera to support hydration, softness, and manageability. The gentle cleansing formula helps remove everyday impurities without leaving hair feeling excessively stripped or dry.
Enriched with lavender extract, creatine, and botanical conditioning ingredients, LOMA Violet Shampoo helps keep the scalp feeling comfortable while supporting stronger, healthier-looking strands. Creatine helps improve the feel of fragile or lightened hair, while lavender extract provides refreshing botanical care.
Unlike ordinary cleansing shampoos, LOMA Violet Shampoo combines color-toning benefits with a gentle, sulfate-free formula. It is particularly useful for maintaining platinum blonde, icy blonde, silver, gray, and highlighted hairstyles that can develop unwanted warmth over time.
Ideal for professional salon use and at-home color maintenance, the generous 33.8 oz / 1,000 mL liter bottle provides a convenient supply of purple shampoo for maintaining cool, radiant-looking hair.
What It Does
LOMA Violet Shampoo gently cleanses while depositing blue-violet pigments that help neutralize unwanted yellow and brassy tones.
Its aloe-based formula helps maintain moisture, softness, and shine while supporting a cooler, brighter appearance in blonde, gray, silver, and highlighted hair.
Regular use helps maintain more even-looking hair color between professional toning appointments.
Key Benefits
• Professional purple toning shampoo
• Designed for blonde, gray, silver, and white hair
• Helps neutralize unwanted yellow tones
• Reduces the appearance of brassiness
• Enhances cool blonde hair color
• Helps brighten natural gray hair
• Ideal for platinum and icy blonde shades
• Suitable for highlighted and lightened hair
• Features concentrated blue-violet pigments
• Uses pure direct-dye color pigments
• Helps maintain salon-toned hair
• Provides gentle sulfate-free cleansing
• Removes everyday dirt and impurities
• Features LOMA AloeMoist Complex
• Formulated with organic aloe vera
• Contains soothing lavender extract
• Features creatine for stronger-feeling hair
• Helps improve softness and manageability
• Supports healthier-looking lightened hair
• Helps maintain natural-looking shine
• Gently cleanses without excessive stripping
• Suitable for color-maintenance routines
• Helps improve the appearance of uneven warmth
• Ideal for maintaining silver hair color
• Suitable for natural and color-treated gray hair
• Helps refresh dull-looking blonde strands
• Formulated without sulfates
• Gluten-free, soy-free, and paraben-free formula
• Professional salon-quality haircare
• Convenient salon-size liter bottle
• Contains 33.8 fl oz / 1,000 mL
How to Use
Step 1: Wet Hair
Wet hair thoroughly with warm water.
Step 2: Apply Violet Shampoo
Dispense an appropriate amount of LOMA Violet Shampoo into the palms.
Apply evenly to wet hair, concentrating on the mid-lengths and ends where unwanted yellow or brassy tones are most visible.
Massage gently to distribute the shampoo and create a lather.
Step 3: Allow to Tone
Leave the shampoo on the hair for 2–5 minutes, depending on the desired toning intensity and hair condition.
For highly porous, bleached, or very light hair, begin with a shorter processing time and monitor the results.
Step 4: Rinse Thoroughly
Rinse completely with warm or cool water.
Ensure all shampoo is removed from the hair.
Step 5: Condition
Follow with LOMA Violet Conditioner for additional toning and conditioning benefits.
Alternatively, use a suitable moisturizing conditioner if additional hydration is needed.
For Best Results:
Use as needed to maintain cool blonde, silver, or gray tones.
Alternate with a regular LOMA shampoo when less pigment deposition is desired.
Perform a strand test before the first use, particularly on porous or heavily lightened hair.
Important Information:
• This shampoo deposits blue-violet pigment but does not lighten hair.
• Results vary depending on starting hair color and porosity.
• Highly porous hair may absorb pigment more intensely.
• Avoid leaving the product on longer than recommended.
• Rinse hands and shower surfaces promptly to minimize temporary staining.
• Follow the directions printed on the original bottle.
Keywords
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