L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo 10.1 oz is a professional toning shampoo specially formulated for blonde, platinum, silver, gray, and highlighted hair. Infused with purple dyes, Ferulic Acid, and Citric Acid, this salon-quality formula gently cleanses while neutralizing unwanted yellow and brassy tones. As part of the Vitamino Color Spectrum system, it helps lock in salon-fresh color vibrancy for up to 100 days, preserving the five dimensions of color: shine, saturation, contrast, tone, and brightness. Hair is left brighter, softer, and brilliantly radiant.
What It Does
This professional purple shampoo gently cleanses while depositing violet pigments to neutralize yellow undertones in blonde and lightened hair. It refreshes cool tones, enhances shine, and helps maintain vibrant, salon-fresh color without over-drying the hair.
Key Benefits
- Neutralizes unwanted yellow and brassy tones
- Purple dyes designed for blonde, platinum, silver, and highlighted hair
- Helps preserve salon-fresh color for up to 100 days*
- Maintains all 5 dimensions of color vibrancy
- Gently cleanses without stripping color
- Enriched with Ferulic Acid and Citric Acid
- Leaves hair soft, smooth, and shiny
- Helps maintain cool blonde tones
- Suitable for color-treated and lightened hair
- Professional salon-quality formula
- Weekly toning maintenance shampoo
- Convenient 10.1 oz (300 mL) size
*When used as part of the complete Vitamino Color Spectrum routine.
How to Use
Apply evenly to wet hair and massage into a rich lather while wearing suitable gloves. Leave on for 2–5 minutes, depending on the desired toning effect, then rinse thoroughly. Use once weekly or alternate with Vitamino Color Spectrum Shampoo. Follow with the matching conditioner or mask for optimal color protection and hydration.
Keywords
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