OYA Wild Direct Color 3.17 oz features advanced direct dye technology that delivers bold, long-lasting color without the need for developer. Designed for vibrant fashion shades and customizable pastel tones, this conditioning formula provides intense color payoff in as little as 10 minutes on pre-lightened hair.

What It Does

Deposits vivid, high-impact color without developer
Binds directly to the hair for rich, even results
Nourishes while delivering vibrant tone
Allows for customizable pastel or bold shades

Key Benefits

Lasts up to 20 washes with gradual, tone-true fading
Enriched with Argan and Avocado Oils for shine and softness
Infused with Green Tea antioxidant to help reduce premature fading
Easy application with fast processing time
Professional salon-quality direct dye formula

How to Use

Apply directly to clean, pre-lightened dry hair. Process for approximately 10 minutes, depending on desired intensity. For pastel results, mix with clear diluter before applying. Rinse thoroughly until water runs clear. Do not shampoo immediately after rinsing.

Keywords

OYA Wild Direct Color, semi permanent hair dye, vibrant direct dye, fashion hair color, pastel hair color formula, salon professional vivid color, conditioning direct hair dye