Rusk Deep shine Demi Cream Color is perfect to enhance or subtly change the natural tone, use as a pull-thru on mid-shaft and ends, tone highlighted or double processed hair or blend a small percent of gray. Deep shine Demi is also formulated with Micro Pure Pigment Technology and Advanced Marine Therapy, leaving hair healthy, soft and shiny. . This semi-permanent hair color is a great solution for clients who do not want the commitment of permanent hair color. Pure Pigments equal Pure Color. Pure Condition. Pure Shine.