Virtue ColorKick De-Brassing Shampoo Blue Purple Toning Shampoo 8 oz

Description

Virtue ColorKick De-Brassing Shampoo 8 oz is a luxurious, sulfate-free toning shampoo designed to neutralize unwanted brassiness, reduce yellow tones, and enhance the vibrancy of natural and color-treated hair. Powered by Virtue's exclusive Alpha Keratin 60ku® technology, this innovative shampoo helps strengthen damaged strands while gently cleansing and refreshing hair color. Unlike traditional purple shampoos, ColorKick uses naturally derived botanical colorants to reduce brassiness without depositing unwanted purple tones. Ideal for blonde, brunette, red, highlighted, silver, and gray hair, this nourishing formula helps maintain brighter, shinier, and healthier-looking hair between salon appointments.

What It Does

Virtue ColorKick De-Brassing Shampoo gently cleanses while neutralizing unwanted warm, yellow, and brassy tones across a wide range of hair colors. Its botanical toning ingredients help restore color vibrancy, while Alpha Keratin 60ku® supports stronger, smoother, and healthier-looking hair. The sulfate-free formula provides gentle color maintenance without the harshness associated with some traditional toning shampoos.

Key Benefits

• Neutralizes unwanted brassiness and yellow tones.

• Brightens and refreshes natural and color-treated hair.

• Suitable for blonde, brunette, red, silver, and gray hair.

• Features Virtue's exclusive Alpha Keratin 60ku® technology.

• Helps strengthen and repair the appearance of damaged hair.

• Uses naturally derived botanical colorants for gentle toning.

• Does not deposit unwanted purple pigment onto hair.

• Sulfate-free formula gently cleanses without stripping.

• Enhances shine and improves hair color vibrancy.

• Contains botanical extracts including lavender, rosemary, and turmeric.

• Helps protect against environmental factors that can contribute to color fading.

• Leaves hair feeling soft, smooth, and manageable.

How to Use

Apply to wet hair and massage gently into a rich lather for at least 60 seconds. Rinse thoroughly and follow with your preferred Virtue conditioner or Restorative Treatment Mask. Use 1–2 times per week in place of your regular shampoo, or as needed to maintain brighter, more balanced hair color.

Keywords

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