Wella Color Charm Permanent Liquid Haircolor 1.4 oz is a professional-grade, long-lasting liquid hair color formulated to deliver vibrant, fade-resistant color with complete gray coverage. Powered by Wella's Liquifuse Technology, this classic liquid formula penetrates deep into the hair shaft to bond rich pigments directly to the hair fiber, ensuring uniform color distribution and multi-dimensional depth. It conditions as it colors, smoothing the hair cuticle to enhance shine, softness, and overall manageability. Ideal for all hair types seeking dependable permanent coverage, vibrant tonal deposit, or up to 100% gray coverage.

What It Does

• Delivers rich, fade-resistant permanent hair color with exceptional multi-dimensional vibrancy

• Formulated with Liquifuse Technology to saturate and fuse color deep within the hair cortex

• Provides 100% long-lasting gray coverage, even on resistant gray or white hair

• Smooths hair cuticles to optimize light reflection and produce high-gloss shine

• Seals in color pigments to resist wash-out, brassiness, and dullness over time

Key Benefits

• Professional permanent liquid hair color for rich, saturated, long-lasting results

• Classic liquid formulation ensures quick mixing, easy application, and complete coverage

• True-to-tone color deposit with reliable, predictable results

• Infused with gentle floral scent technology to minimize harsh chemical odors during processing

• Standard 1.4 fl oz (42 ml) professional bottle size for single salon or home application

How to Use

• Mix in a 1:2 ratio (1 part color to 2 parts developer) with Wella Color Charm Developer in a non-metallic bowl or applicator bottle

• Apply to dry, unwashed hair using a bowl and brush or bottle applicator

• Process for 30 to 45 minutes depending on desired level of deposit and gray coverage (up to 45 minutes for resistant gray)

• Rinse thoroughly with warm water until water runs clear, then shampoo and condition with color-safe products

Keywords Wella Color Charm Permanent Liquid Haircolor 1 4 oz, Wella Color Charm liquid hair color 42ml, professional permanent liquid hair dye, Liquifuse technology permanent color, 100 gray coverage liquid hair color, fade resistant permanent hair color