Wella Professionals Color Touch Pure Naturals Demi-Permanent Hair Color 2 oz is a professional tone-on-tone color designed to create balanced, natural-looking shades with dimensional tone and luminous-looking shine. Part of the Wella Color Touch professional color system, the Pure Naturals shade family is ideal for clients seeking subtle, sophisticated color enhancement without the commitment of traditional permanent hair color.
Pure Naturals can be used to refresh faded color, enhance natural hair, deepen existing tones, balance previously colored hair, and provide soft gray blending. Its deposit-focused demi-permanent performance makes it particularly useful for maintaining salon color between permanent services and creating natural-looking, lower-commitment color changes.
The professional cream formula provides smooth, controlled application and even saturation while allowing colorists to customize results according to the client's starting level, existing artificial color, underlying pigment, percentage of gray, porosity, and desired final result.
What It Does
Wella Color Touch Pure Naturals deposits professional demi-permanent pigments to enhance, refresh, deepen, and balance existing hair color.
The Pure Naturals shade family is specifically designed to create natural-looking tonal results with added dimension and shine.
Because Color Touch is a demi-permanent system, it is primarily intended for color deposit and tonal refinement rather than significant lift, making it excellent for color refreshing, tone-on-tone services, and subtle color changes.
Key Benefits
- Professional demi-permanent hair color
- Part of the Wella Color Touch Pure Naturals shade family
- Creates balanced, natural-looking tones
- Enhances existing natural hair color
- Excellent for refreshing faded color
- Provides dimensional-looking results
- Helps enhance healthy-looking shine
- Ideal for tone-on-tone color services
- Suitable for previously colored hair
- Excellent for refreshing mid-lengths and ends
- Can provide soft gray blending
- Helps deepen existing hair color
- Lower commitment than permanent color
- Primarily designed for deposit rather than significant lift
- Cream consistency for controlled application
- Helps provide even color saturation
- Allows customized professional formulations
- Designed for use with compatible Wella Color Touch Emulsion
- Professional salon-quality formula
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2 oz / 60 mL professional tube
How to Use
For professional use only.
Select the appropriate Color Touch Pure Naturals shade after evaluating the client's natural level, existing artificial color, percentage of gray, underlying pigment, porosity, hair condition, and desired final result.
Mix Wella Color Touch Pure Naturals with the appropriate compatible Wella Color Touch Emulsion according to Wella Professionals' instructions for the selected shade and service.
Apply evenly using professional hair-color techniques, ensuring thorough saturation throughout the desired application area.
Process according to Wella's recommended timing, then rinse thoroughly and shampoo and condition as directed.
Always follow Wella Professionals' current instructions regarding mixing ratio, emulsion selection, processing time, strand testing, allergy-alert testing, and application guidelines. Wear suitable protective gloves during preparation, application, and rinsing.
Keywords
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