Get rich, multi-dimensional color and up to 70% gray coverage with Wella Color Touch Plus Demi-Permanent Hair Color (2 oz). Ammonia-free shine. Shop now!

Product Overview:
Upgrade your color service with Wella Color Touch Plus Demi-Permanent Hair Color (2 oz). Engineered with Wella’s advanced Tri-Spectra Color Complex, this high-performance, ammonia-free formula delivers 20% more coverage than standard demi-permanents, easily blending away up to 70% of stubborn gray hair. Perfect for clients wanting rich, vibrant, and multi-dimensional results without the high commitment of permanent dye. It leaves hair with exceptional, glossy shine and a soft, natural root regrowth line.

How to Use Wella Color Touch Plus Demi-Permanent Hair Color:
Professional Notice: For best results and targeted gray coverage, always mix Wella Color Touch Plus with the dedicated Wella Color Touch Plus Emulsion 4% (13 Volume).

1. Mixing Ratio
- Combine 1 part Wella Color Touch Plus color cream with 2 parts Wella Color Touch Plus Emulsion 4% (Mixing ratio 1:2). 
- For example: Mix 1 oz (30g) of color cream with 2 oz (60g) of the 4% emulsion developer in a non-metallic bowl or applicator bottle.

2. Application
- Wear professional protective gloves.
- Apply the mixture evenly from roots to ends on washed, towel-dried hair using a tint brush or bottle applicator. 
- Pro Tip: For a deeper, more intensive color deposit and maximum gray blending, apply the formula directly onto completely dry hair.

3. Processing Time
- Without Heat: Process at room temperature for 20 minutes (or 15 minutes if applying immediately after a perm or straightening treatment).
- With Added Heat (Climazon): Process for 15 minutes (or 10 minutes if hair is chemically treated).
- Note: You can extend the development time by an additional 5 minutes if processing coarse or highly resistant hair.

4. Removal & Aftercare
- When processing is complete, add a small amount of warm water to the hair, gently emulsify, and massage the color before rinsing thoroughly.
- Wash hair using a Wella Professionals color protection shampoo and apply a post-color stabilizing treatment or conditioner to lock in the pigments and boost shine.

Key Benefits:
- Intensive Gray Coverage: Specially designed to tackle stubborn grays, providing up to 70% blending coverage with brilliant depth.
- Tri-Spectra Formula: Features a rich blend of light-reflecting color molecules that saturate individual strands for multi-tonal, dimensional vibrancy.
- Ammonia-Free & Gentle: Infused with natural waxes and protective keratin, caring for the inner hair structure during processing.
- Seamless Color Matching: Low-commitment formula fades beautifully over 24 washes, preventing harsh root lines and making color transitions easy.