The Ultimate Guide to Keune So Pure: Ammonia Free Organic Hair Color

For years, the hair industry operated under a common trade-off: gentle formulas meant compromised gray coverage, and full gray coverage required harsh chemistry.

Keune So Pure Color proved that trade-off wrong.

As an ammonia-free, 100% vegan, and certified organic permanent hair color, Keune So Pure offers up to 3 levels of lift and full gray coverage without scalp irritation or harsh chemical fumes. Whether you are looking for clean salon solutions or buying for home application, here is everything you need to know about formulating with Keune So Pure.

1. What Makes Keune So Pure Unique?

Keune So Pure is enriched with plant extracts and essential oils that care for the scalp while strengthening the hair shaft:

• Ammonia & Sulfate-Free: Mild on sensitive scalps without sacrificing permanent pigment deposit or lift.

• PhytoKeratin Technology: Plant-derived protein penetrates the cortex to rebuild the hair's keratin structure during the coloring process.

• Certified Organic Argan Oil: Rich in Vitamins A and E to nourish and add high-gloss shine.

• Coconut Oil Base: Shields the scalp from irritation and prevents dark hairline staining.

• Aromatherapy Experience: Infused with natural Jasmine and Sandalwood essential oils for a relaxing, chemical-free scent.

Explore clean beauty: Browse our KEUNE SO PURE COLLECTION for authentic color tubes, developers, and care products.

2. Formulation & Mixing Guidelines

To achieve predictable, vibrant results with Keune So Pure Color, follow these core technical rules:

Standard Mixing Ratio

• 1:1 Ratio: Mix 1 part Keune So Pure Color with 1 part Keune So Pure Color Developer.

• Example: 40 mL color + 40 mL developer.

Choosing the Right Developer Volume

• 3% (10 Vol): Deposit-only, going darker, or refreshing faded lengths.

• 6% (20 Vol): Standard 1–2 levels of lift and up to 100% gray coverage.

• 9% (30 Vol): 2–3 levels of lift.

Processing Time

• Standard Application: Let process for 30 to 40 minutes at room temperature.

• Important: Do NOT use heat to shorten processing time.

3. Gray Coverage Formula Rules

When working on resistant gray hair, blending fashion shades with natural bases ensures complete opacity:

• Under 50% Gray: Apply desired fashion shade directly with 6% (20 Vol) Developer.

• Over 50% / Resistant Gray: Mix 1 part Natural Shade (e.g., 5, 6, 7) + 1 part Fashion Shade + 6% (20 Vol) Developer.

Stock up: Get your KEUNE DEVELOPER to guarantee proper pigment development.

Summary Checklist for Stylists & Buyers

• 100% Ammonia-Free & Vegan

• Mix 1:1 with So Pure Developer

• Process for 30–40 minutes (no heat)

• Shop the full range on our KEUNE SO PURE COLLECTION page!