Bumble and bumble's Bb.Illuminated Blonde Purple Shampoo gently yet effectively cleanses, while helping illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Bumble and bumble's Bb.Illuminated Blonde Purple Conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Neutralizes brass, Hydrates, Reduces frizz, Softens, Color-safe for all blonde tones, For all hair types & textures.